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AI is rapidly reshaping the creator economy—changing how content is produced, how audiences engage with creators, how brands approach marketing, and how new business opportunities emerge. This COMTalk brings together professionals and faculty with expertise spanning media, advertising, AI, entrepreneurship, and the creator industry. Drawing on their experiences in China and beyond, panelists will explore how AI is transforming creative work and creator-driven businesses, while also examining questions of authenticity, trust, and the evolving role of human creativity. The conversation will also consider what these changes mean for the next generation of communication professionals and the skills students need to prepare for an increasingly AI-driven global media landscape.