The emergence of artificial intelligence systems challenges every industry — including the fields of advertising and public relations. On one hand, AI offers creatives and communicators the ability to tell stories better but at lower costs. However, AI can lead to inaccuracies, plagiarism and job loss. How should those in the advertising and PR industries grapple with this technology’s promise and peril? Join Boston University’s College of Communication for this timely discussion as part of the COMtalks virtual event series.
Panel: Ben Jones, Founder and CEO, Sundogs; Kelly Sullivan, EVP, Head of Operations + Marketing, Futures at Weber Shandwick; Rachel Rubinstein, Senior Account Executive at Ogilvy Health; Moderator: Aimee Christian, incoming Sandra A. Frazier Professor in Public Relations, Boston University College of Communication.