Students win at Fall 2025 AdLabbies
Top student advertising campaigns and work were celebrated during this semester’s AdLabbies, a semi-annual event sponsored for AdLab, COM’s student-led advertising agency.
The evening’s top award, the Grandlabbie, went to a team producing for Wayfair x Minka Group: Molly Fineberg, Inhoo Na, Rachel Feinstein, Parker Mendoza, Abdel Shousha, Nabiha Qureshi, Ahaan Vaknalli, Thor Wallin, Nicole Lauro and Sasha Zatler.
The evening featured keynote presentations by Sung-Un Yang, chair of COM’s Department of Mass Communication, Advertising and Public Relation, and Liz Gumbinner, associate professor of the practice and an AdLab alum.
Special awards honored client partner Streetlight Ventures (Anna’s Taqueria, Upper Crust Pizza) for its second year of participation with the AdLab program. Creative Director Kelsey Roth received the award on behalf of Streetlight, and former AdLabber Brandon Cohen received the new “Alumni Legacy” award for his long lasting impact on AdLab as a former VP of Brand.
Student winners of the Fall 2025 AdLabbies:
ACCOUNT MANAGEMENT AWARDS:
- Best Client Relationship —Molly Fineberg, Wayfair x Minka Group
- Greatest Problem Solver — Amanda Brecher, Geena Davis Institute.
PROJECT MANAGEMENT AWARDS:
- Most Efficient — Jiaxuan (Sally) Li, Marketbridge x LiftOne
- Best Team Building — Josephine Lawrence, Bulbrite.
SPECIAL AWARDS:
- Most Progressive Initiative — Behare Goshime, Brand
- Greatest Brand Impact — Morgan Walsh, Brand
- Alumni Legacy — Brandon Cohen
- Outstanding Client Partnership — Streetlight Ventures
- Above and Beyond — Serafina Vizachero, Boston University School of Hospitality
- Above and Beyond — Dominic Hayden, Friends of Boston Homeless
- Above and Beyond — Katelyn Holland, Friends of Boston Homeless.
- Above and Beyond — Leela Choudhury, Boston University School of Hospitality
- Above and Beyond — Katrina Cheng-Slater, Video Production
- Above and Beyond — Leanna Chun, Innovate@BU
- Above and Beyond — Chloe Laine Salva, Capital One
- Above and Beyond — Valerie Dreyfuss, Capital One
- Above and Beyond — Polina Gromova, Massachusetts Department of Transportation
- Above and Beyond — Elliana (Ellie) Nikolic, Primi Pasta
- Above and Beyond — Sana Yamazaki, Primi Pasta
STRATEGY AWARDS:
- Best Campaign Strategy — Anna McHutcheon & Bridget Frawley, Bulbrite
- Best Research Learning — Amanda Duan & Carina Huang, Capital One.
CREATIVE AWARDS:
- Best Art Direction — William Wu & Fausto Lasso Streetlight Ventures x Upper Crust Pizza.
- Best Copywriting — Yasmine Chang Azamara Cruises.
- Best of Show — Ian Nugent, Kanitkanda (Didi) Mahathorn, & Merve Temel, M. Steinert & Sons.
VIDEO PRODUCTION AWARDS:
- Best Video Team Player — Nicole Lauro
- Outstanding Video Craftsmanship — Thor Wallin
TEAM AWARDS:
- Rising to the Occasion — Amanda Brecher, Nadya Payeur, Ava Spurgeon, Lucia Correa, Jenna Lee, Livia Davidson, Lily Smokler, Geena Davis Institute.
- Grandlabbie — Molly Fineberg, Inhoo Na, Rachel Feinstein, Parker Mendoza, Abdel Shousha, Nabiha Qureshi, Ahaan Vaknalli, Thor Wallin, Nicole Lauro, Sasha Zatler, Wayfair x Minka Group
