Skip to Main Content

College of Communication

For Current Students
For Alumni
For Parents
Give

Academics
- Academics: Overview
  - Academics: OverviewChoose from an array of disciplines and degrees to get you where you want to go.
  - Learn More
  - AdvertisingCombine creativity + commerce.
  - Emerging MediaDiscover beyond what’s next.
  - Film & TelevisionMake art that moves.
  - JournalismTell true stories well.
  - Media ScienceUnderstand what connects us.
  - Public RelationsJoin the nation’s first program.
  - Degree ProgramsChoose your path.
- Advertising
  - Advertising: OverviewGet ready for education that combines creativity and commerce for an ever-changing industry.
  - Learn More
  - BS AdvertisingUndergraduate degree.
  - MS AdvertisingGraduate degree.
  - FacultyProfessors and lecturers
  - News & FeaturesLatest updates plus archive
- Emerging Media Studies
  - Emerging Media Studies: OverviewDeepen our understanding of emerging media and its role in human communication.
  - Learn More
  - MA Emerging Media StudiesGraduate degree.
  - PhD Emerging Media StudiesDoctorate degree.
  - MS in Media VenturesRelated graduate degree in Film & Television
  - FacultyProfessors and lecturers
  - News & FeaturesLatest updates plus archive
- Film & Television
  - Film & Television: OverviewLearn how to how to tell compelling stories visually through film, television and new media.
  - Learn More
  - BS Film & TVUndergraduate degree.
  - MS TelevisionGraduate degree.
  - MS Media VenturesGraduate degree.
  - MFA Film & TV StudiesGraduate degree.
  - MFA ScreenwritingGraduate degree.
  - FacultyProfessors and lecturers
  - News & FeaturesLatest updates plus archive
- Journalism
  - Journalism: OverviewGain the critical thinking and multimedia skills required to report the great stories of the future.
  - Learn More
  - BS in JournalismUndergraduate degree.
  - MS in JournalismGraduate degree.
  - FacultyProfessors and lecturers
  - News & FeaturesLatest updates plus archive
- Media Science
  - Media Science: OverviewMeet us at the intersection of creativity and commerce, art and analysis.
  - Learn More
  - BS Media ScienceUndergraduate degree.
  - MS Media ScienceGraduate degree.
  - MS Marketing Comm Research
  - FacultyProfessors and lecturers
  - News & FeaturesLatest updates plus archive
- Public Relations
  - Public Relations: OverviewJoin the first program to offer a university-level degree in public relations, in 1947.
  - Learn More
  - BS in PRUndergraduate degree.
  - MS in PRGraduate degree.
  - Civic Science CommunicationGraduate Certificate
  - FacultyProfessors and lecturers
  - News & FeaturesLatest updates plus archive
Admissions
- Admissions: Overview
  - Admissions: OverviewStart here to begin your application to the College of Communication.
  - Apply Now
  - Undergraduate ProgramsPursue a bachelor degree.
  - Graduate ProgramsPursue a master’s or doctorate.
  - Degree ProgramsChoose your path.
  - VisitIn-person or virtually.
- Undergraduate Programs
  - Apply to an Undergraduate ProgramWhether reporting news, creating ad campaigns or directing movies, you’re telling stories. Start your own story today.
  - Learn More
  - Tuition & AidChoosing BU pays dividends.
  - COM AmbassadorsStudent leaders to guide you.
  - Your First YearWhat’s it like at COM?
  - Request InfoSign up to receive more details.
  - VisitIn-person or virtually.
- Graduate Programs
  - Apply to a Graduate ProgramTake your communication career further. Start the next chapter of your own story today.
  - Learn More
  - Tuition, Scholarships and Financial Aid
  - RequirementsPrepare your application.
  - For Intl. ApplicantsInformation just for you.
  - Request InfoSign up to receive more details.
  - VisitIn-person or virtually.
  - Frequently Asked QuestionsWe have answers.
- Visit
Research
- Research: Overview
  - Research: OverviewGreat ideas meet expert analysis, making discoveries every day.
  - Learn More
  - Research ArchiveSummaries with links.
  - Research FacultyProfessors and lecturers.
  - From ‘The Brink’BU’s research publication.
  - Communication Research Center
  - Center on Media Innovation for Social Impact
- Research Archive
- Research Faculty
Campus Life
- Campus Life: Overview
  - Campus Life: OverviewWhat’s it like outside of class at COM? Even more opportunities to learn and grow: student-run media, clubs, events, career assistance and all that the city of Boston has to offer.
  - Learn More
  - Get InvolvedJoin student-run media, creative agencies and clubs.
  - Around CampusEnjoy BU arts, athletics, lectures and our top-flight fitness center.
  - Internships and OpportunitiesPut your new skills to the test.
  - Career ServicesTake advantage of resources to launch your next step.
  - Diversity, Equity and InclusionValue our full community.
  - SustainabilityLearn how BU is transforming for a better tomorrow.
- Get Involved
  - Get Involved: OverviewCOM offers an array of award-winning, student-led media and agencies to hone your craft.
  - Learn More
  - AdLabLargest student-run ad agency.
  - BU News ServiceOnline student journalism.
  - butv10News, sports, culture TV.
  - COMLabCross-discipline creative agency.
  - COMmunicatorMCADPR Dept. website.
  - Daily Free PressIndependent campus newspaper.
  - Real World ProductionsClient-driven video production.
  - PRLabOldest student PR agency.
  - WTBU RadioCampus news, sports, music.
- Around Campus
  - Around Campus: OverviewOur slice of Boston is a mosaic of experiences like no other. Come see what BU has to offer.
  - Learn More
  - ArtsEnjoy shows and museums.
  - AthleticsFollow our Terriers.
  - Fitness & RecGet moving, get healthy.
  - BU Student Organizations
  - BU CalendarFind out what’s happening.
- Internships and Opportunities
  - Internships and Opportunities: OverviewLearning and life don’t stop for COM students at the campus edge.
  - Learn More
  - Film FestivalSydney, AUS (Summer)
  - Travel WritingSydney, AUS (Summer)
  - Statehouse NewsBoston, USA
  - WBUR FellowshipBoston, USA
  - Grad. Mass. ComLondon, UK (Summer)
  - Advertising & PRLos Angeles, USA (Summer)
  - Hollyw’d WriterLos Angeles, USA (Fall)
  - JournalismWashington, DC (Fall+Spring)
  - Global Health Storytelling
About COM
- About COM: Overview
- About COM: Overview
  - Learn More
  - Dean’s OfficeLetters and reports.
  - Strategic PlanWhere we’re heading.
  - Diversity, Equity and Inclusion
  - HonorsAwards and accolades.
  - For the PressExperts for your reporting.
  - Contact UsFind departments and people.
- Dean’s Office
  - Dean’s OfficeAbout Dean Mariette DiChristina and her latest statements and reports.
  - Learn More
  - COM/365Annual Dean’s Reports.
  - From the DeanStatements and letters.
- Diversity, Equity and Inclusion
  - Diversity, Equity and Inclusion: OverviewTo elevate and ensure a culture of inclusion in which all members of our community are valued and respected.
  - Learn More
  - DEI LeadershipStudent excellence awards.
  - DEI CommitteeFaculty, staff and students.
- Honors
  - Honors: OverviewRecognizing achievement in the fields of communication.
  - Learn More
  - Alumni AwardsDistinguished graduates.
  - Blue Chip AwardsOutstanding COM seniors
  - Redstone FestivalStudent and alumni films.
  - Shong AwardsOutstanding Asia Reporting.
  - DEI LeadershipStudent excellence awards.
  - Honors NewsArchive.
- Contact Us
  - Contact Us: OverviewFind the departments, offices and people you’re looking for.
  - Learn More
  - Faculty DirectoryProfessors and lecturers.
  - Staff DirectoryListed by office.
News
Events
Apply
Search

Search Search for:

Home
Student Work

PRLab case study: Ben & Jerry’s

Student work

Student Work

November 20, 2015

Twitter Facebook

Share

PRLab case study: Ben & Jerry’s

Email
Facebook
Twitter
LinkedIn

Copy URL:

Situation

Ben & Jerry's Boston is one of PRLab's longest-standing clients. In January 2014, Ben & Jerry's made a commitment to making all of its ice cream flavors Fair Trade Certified and GMO-free by mid 2014. During the spring 2014 semester, the Ben & Jerry's account team was challenged with creating ways to educate the Boston community on Ben & Jerry's new initiative.

Solution

The team's strategy for creating a brand awareness was to increase traffic into stores. As a result, the team planned and executed a blogger tasting party for Ben & Jerry's new Core flavor line. The bloggers who attended the event were given one job: taste the new flavors! Users came to the party and spread the word.

Results

The event increased traffic to the Ben & Jerry's Newbury Scoop Shop, and influenced bloggers to make multiple trips back to the shop. When measuring the success of the blogger tasting party, the team was less concerned with number-based results, but rather what influential bloggers and Twitter users came to the party to spread the word. Following the blogger tasting part success, the team continued engaging with its Twitter followers and reached their goal of 2,000 followers

Email
Facebook
Twitter
LinkedIn

Tagged:

Ben & Jerry's
PRlab
Public Relations
student work

Related News

Advertising Honors Student Work

COM Students Take Home Two ‘New Blood’ Advertising Awards

July 2, 2025

Journalism Student Work

Investigative Journalism Students Shine a Light

Group of students at the NICAR 2025 conference.

May 27, 2025

Film & TV Student Work

A Student Film Explores an End-of-Life Story

Elderly woman in conversation.

May 27, 2025

Boston University College of Communication

Get news and invites:

Email Address *

Academics
Admissions
Research
Campus Life
About COM
News
Events

Facebook
Twitter
LinkedIn
Instagram
YouTube
Tiktok

Information For

Current Students
Alumni
Parents
Employers
Press

Boston University
Contact COM
COM SharePoint
Accessibility
Privacy Statement
DMCA

© 2025 Boston University. All rights reserved. www.bu.edu

Send to Email Address Your Name Your Email Address

Cancel

Post was not sent - check your email addresses!

Email check failed, please try again

Sorry, your blog cannot share posts by email.