Skip to Main Content

College of Communication

Programs
Student Life
Career
Give

Search Search for:

Programs
Student Life
Career
Research
Undergraduate Admissions
Graduate Admissions
About COM
Resources For

Give
Contact
Visit
Apply

Home
Student Work

PRLab case study: Ben & Jerry’s

Student work

Student Work

November 20, 2015

Twitter Facebook

Share

PRLab case study: Ben & Jerry’s

Email
Facebook
Twitter
LinkedIn

Copy URL:

Situation

Ben & Jerry's Boston is one of PRLab's longest-standing clients. In January 2014, Ben & Jerry's made a commitment to making all of its ice cream flavors Fair Trade Certified and GMO-free by mid 2014. During the spring 2014 semester, the Ben & Jerry's account team was challenged with creating ways to educate the Boston community on Ben & Jerry's new initiative.

Solution

The team's strategy for creating a brand awareness was to increase traffic into stores. As a result, the team planned and executed a blogger tasting party for Ben & Jerry's new Core flavor line. The bloggers who attended the event were given one job: taste the new flavors! Users came to the party and spread the word.

Results

The event increased traffic to the Ben & Jerry's Newbury Scoop Shop, and influenced bloggers to make multiple trips back to the shop. When measuring the success of the blogger tasting party, the team was less concerned with number-based results, but rather what influential bloggers and Twitter users came to the party to spread the word. Following the blogger tasting part success, the team continued engaging with its Twitter followers and reached their goal of 2,000 followers

Email
Facebook
Twitter
LinkedIn

Tagged:

Ben & Jerry's
PRlab
Public Relations
student work

Related News

Film & TV Student Work

BUTV’s Terrier Tonight: BU’s Version of Saturday Night Live

Terrier Tonight

March 3, 2026

Film & TV Student Work

BUTV Premieres First Black History Month Special, Pulse: The Soul of Boston

BUTV Pulse

February 25, 2026

Advertising Honors Student Work

Franklin Park Celebrated With Poster Designs by COM Ad Student

November 10, 2025

Boston University College of Communication

Get news and invites:

Email Address *

Programs
Admissions
Research
Student Life
About COM
News
Events

Facebook
Twitter
LinkedIn
Instagram
YouTube
Tiktok

Information For

Current Students
Alumni
Parents
Employers
Press

Boston University
Contact COM
COM SharePoint
Accessibility
Privacy Statement
DMCA

© 2026 Boston University. All rights reserved. www.bu.edu

Send to Email Address Your Name Your Email Address

Cancel

Post was not sent - check your email addresses!

Email check failed, please try again

Sorry, your blog cannot share posts by email.