PRLab featured in PRWeek

From the Oct. 27 issue of PRWeek:

Value of real world lessons

Student-run PR agencies give those preparing for a career in the industry experience they can't get in the classroom.

The Beacon Hill Business Association (BHBA) is a 140-member nonprofit that promotes the tony neighborhood in Boston. Since 2007, BHBA has been represented by PR Lab, Boston University's student-run PR agency. Last May, a team of four students helped promote the Eighth Annual Taste of Beacon Hill, including crafting a media strategy and executing all media relations. According to BHBA executive director Ellen Rooney, the students helped make the event one of the most successful to date. “We sold out ahead of time and were turning people down,” Rooney says. “It's always been a fun event, but we've never had a response like that.”

Read the full text of "Value of real world lessons."