COM’s PRLab works for the Boston Marathon

COM's PRLab, an agency run by students majoring in public relations, provided media relations and special event support services this year for the Boston Athletic Association’s Boston Marathon. This past semester the team has worked on a series of initiatives with the BAA, including social media, writing and media relations assignments for this year's 114th running of the most famous footrace in the world. The team also supported the BAA's Marathon Weekend events, which included a 5K race and a series of races at the mile distance. The team conducted media relations to help secure media coverage for high school students who ran a mile in the event.