Jing Yang

Jing Yang, Ph.D., is an Assistant Professor of Advertising at Boston University’s College of Communication. Her research areas include authenticity and transparency in digital advertising, artificial intelligence for advertising effectiveness and ethics, human–AI interaction, and consumer responses to emerging advertising technologies. Yang has published in top journals such as the Journal of Advertising, Journal of Interactive Marketing, Journal of Retailing and Consumer Service, Journal of Product and Brand Management, and Journal of Interactive Advertising, among many others. She has received numerous top paper awards and research recognitions from leading national and international communication and advertising associations.

In addition to her research, Yang is an award-winning educator, recognized with multiple teaching awards for her innovative approaches to advertising and communication education. She was among the pioneers in developing one of the first university courses on AI in Advertising in 2019, and subsequently expanded it into a professional certificate program. Yang is also the author of the AI Integrity course offered by the Institute of Advertising Ethics, helping to shape industry standards around responsible AI use in advertising.

Yang serves on the editorial review boards of the Journal of Advertising, Journal of Advertising Research, Journal of Marketing Communication, and Journal of Interactive Advertising. She is also an active member of the American Academy of Advertising (AAA), the Association for Education in Journalism and Mass Communication (AEJMC), and the International Communication Association (ICA), where she contributes to advancing scholarship and practice in AI and digital advertising.

Prior to joining BU, Yang was an associate professor of digital advertising at Loyola University Chicago. She has developed numerous digital advertising courses, such as social media advertising, search and display advertising, mobile advertising, AI in advertising, and a study abroad program taking students to the Cannes Lions Festival of Creativity.