STRATEGIC COMMUNICATIONS

Crafting Impactful Thought Leadership

Join Kevin Anselmo from Experiential Communications for a 90-minute workshop that will help participants translate their messaging strategy into compelling written content that drives influence and visibility.

This session will help you discover how to use the power of thought leadership and how to leverage digital platforms like Substack, LinkedIn, The Conversation, and other online blogs. You’ll also explore how to apply key writing techniques — such as crafting strong headlines, hooks, story flow, and calls to action — to enhance your storytelling. Finally, you’ll learn how to use your messaging strategy to guide content creation and dissemination, and identify the right angle and structure for a compelling piece.

The workshop will be interactive and practical, with opportunities to apply the concepts immediately. You’ll leave with a clear outline for your own article and the tools to take your thought leadership to the next level.

Event Details

Date: Thursday, November 13
Time: 1-2:30 pm
Location: Zoom
Audience: BU Faculty, Graduate Students, and Staff

About Strategic Communications Workshops

The Strategic Communications series is co-sponsored by BU Public Relations | Social Media and the Office of Research. From podcasting to working with the media to building an online persona, these events allow BU’s research community to hone their communication skills and promote their work. Virtual workshops are offered twice a semester and past events can be found on the Office of Research website.