Tag: Namrata Sridhar

Fragments of The Past: The Art of Naming Dishes

in Cooking, Europe, History, Restaurants, Winter 19-20 24 comments

By Peter Szende and Namrata Sridhar From the start, menus have been a customer’s first impression into the restaurant’s culinary experience. Menus that have been carefully designed have drawn the customer’s eye to specific dishes and provide guidance when selecting a meal. (e.g. McCall & Lynn, 2008) Restaurant menu experts have begun to find that […]

Tags: Namrata Sridhar, Peter Szende

Cutting Through the Online Hospitality Clutter, Part II: Best Practices for Paid Digital Marketing

in Business Practices, Marketing, Spring 2018 15 comments

  By Leora Lanz and Namrata Sridhar In the Winter 2018 edition of the Boston Hospitality Review, we brought forth suggestions for the 10 Best Practices for Organic Visibility —ways to improve search results through organic search, or do not cost the company a monetary investment. Rather, these rankings were based on elements such as keywords, […]

Tags: Leora Halpern Lanz, Namrata Sridhar