Social media request
Our services
Please allow at least 10 business days for us to process your social media request. You’ll receive a preview of your post and/or ad no later than 2 days before its scheduled publication. Note: Paid and organic social media promotions are managed by different members of the EngCom team. If you request both, you may receive previews, questions, or approvals from each team member separately.
- Paid event promotion: Expand your reach beyond BUAA’s existing followers through paid social media ads. Ads allow us to target audiences by location, demographics, and interests to help increase event awareness and registrations. Note: Events listed on the alumni events calendar are automatically included in BUAA’s organic social media marketing calendar. Organic promotion typically includes around four social media mentions across Facebook, Twitter, BlueSky, and may also include a mention in our monthly “Upcoming Events” Instagram Story.
- Organic blog post or article promotion: Promote a blog post or article from BU publications (e.g., Bostonia, The Brink, BU Today, Terrier Dispatch, or a school/college publication) through BUAA’s organic social media channels. Articles from school or college publications must have a clear connection to alumni or Advancement.
- Paid blog or article promotion: Expand the reach of a blog post or article from BU publications through paid social media ads. Content from school or college publications must have a clear connection to alumni or Advancement.
- Event Flickr album upload: Upload photos from your event to the official BUAA Flickr account. Flickr albums provide a shareable link for attendees and serve as a central place to store photos for future marketing and communications.
- Misc. promotion: Use this option if your request does not fall into the categories above. Please describe what you would like to promote and the intended audience.
View our shared online editorial calendar via (alumnisocial@bu.edu {ALU, Alumni}).