Marketing Class Goes Hollywood as Film Director Adopts Students’ Social Strategy Pitch

At Metropolitan College, there’s no learning like doing. All MET programs place a premium on practical, applied lessons that can be put to work on the job as soon as class lets out—and sometimes even sooner.

MS in Advertising and MS in Global Marketing Management students in Social Networks and Strategic Communication Planning (MET CM 737), taught by Lecturer Craig Sender, got a rare opportunity this semester. As part of their coursework, which largely focuses on the legacy and future of communications strategy, they were introduced to Eric Aronson—a man with a unique challenge on his hands.

Aronson is the writer and director of the upcoming independent feature film Any Day Now, a fictional telling of the story of Boston’s Isabella Stewart Gardner Museum heist. Set for a limited theatrical release on March 17, and available on streaming services beginning March 21, the picture has already won acclaim as the Audience Favorite Feature at the 2024 Boston Film Festival.