Welcome!

Placing a strong focus on globalization and digitalization, the Global Marketing Management graduate programs at Boston University’s Metropolitan College (MET) prepare you to excel in the digital marketing field. Along with developing an understanding of advanced marketing research, digital platforms, social media marketing, neuromarketing, consumer neuroscience, and other innovative marketing techniques, you will gain perspective on the cultural, financial, geopolitical, and international economics and trade issues that affect international market research and selection, marketing and neuromarketing strategies, planning, and management.

Whether you are new to the field or hoping to move up the ladder, BU MET’s Global Marketing Management curriculum is designed to help you develop critical skills sought after by hiring managers at international companies. You will have opportunities to create products and use our simulation software to produce a successful digital marketing campaign—and impress future employers with your portfolio of work. Along with highly sophisticated marketing and global trade management games and simulations, coursework includes analysis of international trade, economic free trade zones, export embargoes, and the tariff and non-tariff barriers faced by international companies. You will also gain valuable industry insights from guest speakers and successful alums in the field, along with plenty of networking opportunities. We don’t just prepare you for a job—we equip you for a rewarding future in this diverse and evolving field.

Global Marketing Management programs at BU MET provide both foundational and advanced knowledge, providing the skill sets needed to be successful in a variety of current or future positions such as international sales and marketing coordinator, digital media marketing and design consultant, social media marketer, neuromarketing consultant, brand manager, market research analyst, and others.

We look forward to welcoming you to MET’s Global Marketing Management programs.

Sincerely,

Marcus Goncalves, PhD
Associate Professor of the Practice
Coordinator, Global Marketing Management Programs
Associate Chair, Administrative Sciences

Jennifer Lee, PhD
Assistant Professor
Coordinator, Global Marketing Management Programs

Rankings & Accreditation

Boston University is accredited by the New England Commission of Higher Education (NECHE) and is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.

In 2024, Metropolitan College’s online master’s degrees in management ranked #6 among the Best Online Master's in Business Programs (Excluding MBA).

U.S. News & World Report Best Online Programs - Grad Business 2024

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