The Graduate Certificate in Arts Management serves the many practicing and aspiring arts professionals who do not have the time or resources to commit to a full program of graduate study, or who may already possess a graduate degree in another field. This certificate may be of particular interest to experienced professionals in related fields who are considering a career change.

Learning Outcomes

• Knowledge of the most important challenges and opportunities facing nonprofit and for-profit cultural organizations.
• Knowledge of the history of arts organizations in the nonprofit, public, and private sectors in the US.
• Knowledge of the structure and institutional behavior of arts organizations in the nonprofit, public, and private sectors in the US.
• Knowledge of the best practices regarding financial and personnel management of arts organizations.
• Knowledge of relevant legal regulations in nonprofit and for-profit arts organizational settings.
• Knowledge of techniques used to develop community-based programs in the arts.
• The ability to take a strategic approach to their personal development, networking, and self-marketing for professional advancement within the field of arts administration.

Program Requirements (four courses/16 units)

The certificate consists of four graduate courses. Three courses are required and one may be selected from the list below. Upon completion, interested students may apply for admission to the Master of Science (MS) in Arts Administration program. If accepted, all completed units earned toward the certificate will be applied to the degree program.

Required Courses

• MET AR 690 The Art World
• MET AR 750 Financial Management for Nonprofits
• MET AR 778 Legal Issues in Arts Administration

Select one additional course:

• MET AR 550 Raising Funds and Grant Writing for Nonprofit Organizations
• MET AR 720 Marketing and Audience Development for the Arts
• MET AR 722 Educational Programming in Cultural Institutions
• MET AR 740 Technology and Arts Administration
• MET AR 749 Research and Program Evaluation in Arts Administration
• MET AR 751 Commercial Production: The Broadway Model
• MET AR 752 Strategies for Performing Arts Businesses
• MET AR 766 Arts and the Community
• MET AR 771 Managing Performing Arts Organizations
• MET AR 774 Managing Visual Arts Organizations
• MET AR 779 Public Art Program Administration
• MET AR 789 Creative Startups: From Idea to Impact

The Graduate Certificate in Arts Marketing prepares students to work as marketing managers within arts organizations, equipped with a sophisticated skill set in the latest marketing and advertising approaches. This is a hands-on professional program offered in collaboration with Metropolitan College’s Administrative Sciences Department.

Students take two core courses within the Arts Administration program and may select up to two electives within the Metropolitan College Advertising and Global Marketing programs.

Learning Outcomes

• Students will demonstrate the ability to use a sophisticated tool set to analyze transactional arts organization data, discern trends, and develop strategies for reaching target goals in audience development.
• Students will demonstrate knowledge of current effective marketing techniques employed in fields related to arts management and apply these to arts marketing.
• Students will demonstrate the ability to market themselves effectively based on their acquired skills and knowledge gained through the certificate program.

Program Requirements (four courses/16 units)

The Graduate Certificate in Arts Marketing consists of four courses for a total of 16 units.

Required Courses (two courses/8 units)

• MET AR 720 Marketing and Audience Development for the Arts
• MET AR 721 Advanced Arts Marketing Analytics

Electives (two courses/8 units)

(Choose two of the following)

• MET AD 601 Digital Platforms and Quantitative Marketing
• MET AD 648 Ecommerce
• MET AD 654 Marketing Analytics
• MET AD 737 Innovative Marketing Techniques
• MET AD 856 Market and Economic Research and Analysis
• MET AR 753 Current Trends in the Performing Arts Industry
• MET CM 707 Writing for Media Professionals
• MET CM 719 Interactive Marketing Communications
• MET CM 726 Strategic Brand Solutions
• MET CM 739 Principles of Search Engine Marketing
• MET CM 744 Design and New Media

The Graduate Certificate in Commercial Theater Development is offered in partnership between Boston University and Nederlander Worldwide Entertainment, one of the world’s leading commercial theater companies. Established in 1912, the Nederlander companies own and/or operate some of the world’s greatest theaters, produce and present premier entertainment, and serve as a consultant and talent booker for their own facilities and other renowned entertainment venues in the US and abroad.

This certificate program provides early and mid-career performing arts professionals with the opportunity to gain advanced training in the development and production of commercial performing arts productions. Classes are taught at Boston University by leading practitioners from the Broadway theater and performing arts communities, and include site visits in New York City and interactions with leading figures in the commercial art world. Students will gain skills in managing commercial arts venues, securing and developing commercial productions, engaging with new technologies and innovative partnerships, and programming performing arts productions.

Learning Outcomes

Students completing the Graduate Certificate in Commercial Theater Development should be able to:

• Demonstrate advanced knowledge of the history, structure, and institutional behavior of performing arts organizations in the commercial sector.
• Demonstrate proficiency with a sophisticated skill set emphasizing best practices with regard to the development of commercial performing arts projects.
• Identify, interpret, and apply relevant legal regulations in the management of commercial arts enterprises.
• Demonstrate an understanding of the issues and factors affecting the development and touring of performing arts productions internationally.

Program Requirements (four courses/16 units)

A total of four courses (16 units) is required.

• MET AR 751 Commercial Production: The Broadway Model
• MET AR 752 Strategies for Performing Arts Businesses
• MET AR 753 Current Trends in the Performing Arts Industry
• MET AR 754 Global Performing Arts Presenting and Producing

The Advanced Graduate Certificate in Commercial Theater Development is offered in partnership between Boston University and Nederlander Worldwide Entertainment, one of the world’s leading commercial theater companies. Established in 1912, the Nederlander companies own and/or operate some of the world’s greatest theaters, produce and present premier entertainment, and serve as a consultant and talent booker for their own facilities and other renowned entertainment venues in the US and abroad.

This advanced certificate program provides early and mid-career performing arts professionals with the opportunity to gain advanced training in the development and production of commercial performing arts productions. Classes are taught at Boston University by leading practitioners from the Broadway theater and performing arts communities, and include site visits in New York City and interactions with leading figures in the commercial art world. Students will gain skills in managing commercial arts venues, securing and developing commercial productions, engaging with new technologies and innovative partnerships, and programming performing arts productions. Students will complete an intensive internship with a commercial performing arts program in New York or abroad.

Learning Outcomes

Students completing the Advanced Graduate Certificate in Commercial Theater Development should be able to:

• Demonstrate advanced knowledge of the history, structure, and institutional behavior of performing arts organizations in the commercial sector.
• Demonstrate proficiency with a sophisticated skill set emphasizing best practices with regard to the development of commercial performing arts projects.
• Identify, interpret, and apply relevant legal regulations in the management of commercial arts enterprises.
• Demonstrate an understanding of the issues and factors affecting the development and touring of performing arts productions internationally.
• Take a strategic approach to their personal development, networking, and self-marketing for professional advancement within the field of commercial performing arts management.

Program Requirements (20 units)

Students complete four 4-unit courses and two 2-unit internship sections. Upon completion, interested students may apply for admission to the Master of Science (MS) in Arts Administration program. If accepted, all completed units earned toward the certificate will be applied to the degree program.

• MET AR 751 Commercial Production: The Broadway Model
• MET AR 752 Strategies for Performing Arts Businesses
• MET AR 753 Current Trends in the Performing Arts Industry
• MET AR 754 Global Performing Arts Presenting and Producing
• MET AR 802 Internship in Arts Administration I (2 units)
• MET AR 803 Internship in Arts Administration II (2 units)

The Graduate Certificate in Fundraising Management provides administrative, financial, technical, and leadership skills for those seeking careers as professional fundraisers and for nonprofit managers who wish to substantially enhance their skills in fundraising. The certificate is also appropriate for professionals considering a career change and professionals in the arts, healthcare, education, faith-based, and human services fields.

Learning Outcomes

• Knowledge of the most important challenges and opportunities facing nonprofit organizations.
• Knowledge of professional practices with regard to fundraising and financial management.
• Skills to identify funding sources and author professional grant applications.
• Knowledge of best practices in designing and managing fundraising strategies and capital campaigns.
• Knowledge of structural and operational similarities and differences between several categories of nonprofit organizations, including healthcare, faith-based, cultural, and educational organizations.
• The ability to take a strategic approach to the professional development, networking, and self-marketing necessary to obtain a professional position as a fundraiser.

Program Requirements (four courses/16 units)

The Graduate Certificate in Fundraising Management consists of four courses. Upon completion of the certificate, students working in the visual or performing arts fields may apply for admission to the Master of Science (MS) in Arts Administration program. If accepted, all successfully completed units earned toward the certificate may be applied toward degree requirements.

• MET AR 550 Raising Funds and Grant Writing for Nonprofit Organizations
• MET AR 711 Capital Campaigns
• MET AR 723 Individual Fundraising
• MET AR 750 Financial Management for Nonprofits