Courses

The listing of a course description here does not guarantee a course’s being offered in a particular term. Please refer to the published schedule of classes on MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.

• MET MG 431: International Marketing
  Organization of the marketing function in international business. How government policies and practices affect marketing. Comparative marketing strategies for doing business abroad. Examination of case studies.
• MET MG 435: Advertising
  Undergraduate Prerequisites: MET MG 305 - The structure and operating procedures of advertising agencies and corporate advertising departments in relation to marketing. Active student participation in learning how advertising strategies and concepts are developed and executed. Includes readings, development of advertising strategies, screenings, and analysis of contemporary advertising.
• MET MG 448: Electronic Commerce, Systems, and Web Design
  Examine the history of e-commerce, along with key concepts related to how businesses can successfully utilize Internet and Web technologies. You will be introduced to the concepts and challenges of electronic commerce. Topics include a comparison of e-commerce procedures, payment mechanisms, applications across various industry sectors, security concerns, and the challenges of starting and maintaining an online business. Additionally, e-commerce practices will be compared with traditional business models. The development of a WordPress-themed website is a minor feature of the course.
• MET MG 472: Financial Concepts
  Emphasizes issues of accounting, finance, and economics that are important in most management contexts. Introduction to tools of financial analysis and the problems of financial management including cash, profitability, and capital budgeting. Various sources of corporate funds are considered - short-, intermediate-, and long-term arrangements. Stresses understanding financial statements, planning and control, cost and benefit evaluation, cash flow analysis, and capital budgeting. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Quantitative Reasoning II, Critical Thinking.
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  • Critical Thinking
  • Quantitative Reasoning II
• MET MG 473: Quantitative and Qualitative Decision Making
  This is a basic level course combining the elements of quantitative and qualitative decision making for business. The course exposes the student to practical quantitative approaches to mathematical decision making as well as a wind variety of qualitative approaches for both the services and product industries. Emphasis is placed on the definition of the problem, analysis of the approaches available to solve the problem, an understanding of the limitations and strengths of these approaches as well as the resources necessary. The course additionally prepares the student with design and presentation skills necessary to organize the communications of stating the problem and its different solution or outcome possibilities when the rational for taking a particular course of action needs to be presented to others or the material is being prepared for others who will make business decisions based on the information.
• MET MG 474: Principles of Marketing
  The organization and operation of marketing functions within individual firms. Examines methods of product determination, channels of distribution, and advertising and sales promotion. Administration of total marketing program. Readings, class discussions, lectures, and case analyses.
• MET MG 492: DIRECTED STUDY
  DIRECTED STUDY
• MET MG 493: DIRECTED STUDY
  This course description is currently under construction.
• MET MG 495: DIRECTED STUDY
  DIRECTED STUDY
• MET MG 503: Business in a Changing Society
  Undergraduate Prerequisites: Advanced standing or consent of instructor - An examination of the management process and the social environment in which organizations operate, including a discussion of the manager's responsibilities to employees, customers, stockholders, and society.
• MET MG 515: Negotiations and Organizational Conflict Resolution
  Graduate Prerequisites: advanced standing or consent of instructor. - A communications skills course designed to better understand the nature of conflict and its resolution through persuasion, collaboration, and negotiation. Students will learn theories of interpersonal and organizational conflict and its resolution as applied to personal, corporate, historical, and political contexts. Students will assess their own styles, skills, and values, and develop techniques to better resolve disputes, achieve objectives, and exert influence.
• MET MG 520: International Business Management
  Undergraduate Prerequisites: (METMG 301) or consent of instructor. - Environmental, economic, political, and social constraints on doing business abroad. Examines the effects of overseas business investments on domestic and foreign economics; foreign market analysis and operational strategy of a firm; and development potential of international operations.
• MET MG 521: Organizational Behavior and Development
  Graduate Prerequisites: (METMG301) or consent of instructor. - Understanding relationships between individuals, social interaction patterns, technology, and organizational arrangements and their environmental context. Dimensions of effective organizational environments. Emphasis on analyzing and evaluating related contemporary theories and issues through case studies.
• MET MG 522: Consumer Behavior
  Undergraduate Prerequisites: MET MG305 & MET MA213 - A broad view of consumer attitudes, behavior, and decision-making processes. Uses computer and case studies to supplement text readings.
• MET MG 523: Marketing Research
  Undergraduate Prerequisites: MET MG305 & MET MA213 - Discusses marketing management situations as a basis for examining various marketing research techniques. Uses methods of social and behavioral science in gathering, analyzing, and interpreting facts necessary for making decisions. Applications in professional practice.
• MET MG 530: Business Strategy
  Graduate Prerequisites: (METFI302 & METMK301 & METMG301 & METOM301) - Policy problems of business organizations. Integrates the areas of marketing, finance, accounting, economics, and personnel into a managerial concept of business decision making.
• MET MG 541: The Innovation Process: Developing New Products and Services
  Addresses the specifics of new product and service development and factors such as market research and partnering that add value and bring innovation to commercial reality. Effective Fall 2020, this course fulfills a single unit in the following BU Hub area: Creativity/Innovation.
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  • Creativity/Innovation
• MET MG 545: American Institutions and Culture
  This course is intended primarily for international students to introduce them to American institutions -- business, educational, and political in particular -- within the context of American history, popular culture, and society. Students will learn about the unique features of American management and enterprise. The Boston metropolitan area will play an important role in appreciating the overall historical and cultural context, as will contemporary issues, scholarship, and unfolding events in illustrating distinctive features of American life and commerce.
• MET MG 550: International Business Law and Regulation
  This course examines the international business, legal and regulatory environment. Topics include international legal comparisons, the international sale of goods, imports, and exports, technology transfer, intellectual property protection and forms, and regulations of foreign direct investment.
• MET MG 606: Internship
  INTERNSHIP