• Title Chair, Department of Mass Communication, Advertising and Public Relations
  • Additional Titles Associate Professor, Advertising
  • Office 704 Commonwealth Ave, 301C
  • Education BFA, University of Connecticut
    MA, University of Connecticut
    PhD, Wayne State University

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

Departments/Site Areas
Advertising, Mass Communication, and Public Relations
Degree Programs
MS in Advertising