Assistant Professor, Communication
Associate Director, Communication Research Center
Dr. Tsay-Vogel holds a Ph.D. in Mass Communications at the Pennsylvania State University and a B.A. High Honors in Communication Studies at the University of Michigan. Her research focuses on the psychological and social effects of mass media with an emphasis on entertainment and social media. Her work has been published in journals such as New Media & Society, Human Communication Research, Journal of Media Psychology, Communication Monographs, Mass Communication & Society, and Psychology of Popular Media Culture, among others. Her teaching expertise includes communication theory, media effects, psychology of emerging media, research methods, and data analysis. She is a former Co-Chair of the Entertainment Studies Interest Group of the Association for Education in Journalism and Mass Communication (AEJMC). Recognized for excellence in teaching, she was a recipient of AEJMC’s 2010 Promising Professor Award and was featured in NerdScholar’s 2014 inaugural 40 Under 40: Professors Who Inspire. In 2011, she was the recipient of the Lyndon Baines Johnson Faculty Advisor of the Year Award.
An avid television fan, Dr. Tsay-Vogel (also known as Dr. TV) has industry experiences that consist of writing, producing, and editing image promotions for broadcasting companies such as Hearst Argyle, Inc., The Walt Disney Company, and Viacom. Blending both personal and professional pursuits, she aspires to be a future contestant on CBS’s Survivor and with her husband and son on a family edition of The Amazing Race.
BA (High Honors), University of Michigan
PhD, Pennsylvania State University
Office: 704 Commonwealth Ave, 301A