Options Potential for UROP Funding Overview Are you curious about how major corporations communicate about public health crises? Do you enjoy analyzing social media content and uncovering deeper insights about messages, emotions, and public opinion? Are you interested in misinformation, strategic communication, or trying out early versions of LLM-assisted research tools? If so, we invite […]
Dr. Yi Grace Ji’s research examines how organizations navigate sociopolitical discourse and emerging media to engage stakeholders. Grounded in interdisciplinary theories from communication, business management, and psychology, her work systematically investigates the attitudinal, psychological, relational, and behavioral outcomes of strategic communication for social impact. She primarily employs survey, experimental, and computational social science methods, complemented […]