Options Potential for UROP Funding Overview Are you passionate about social media, digital creators, and the ever-evolving world of online content? Do you have a knack for coding and a curiosity for uncovering insights from video data? If so, we have an exciting opportunity for you to join our cutting-edge research project! About the project: […]
Shuba Srinivasan is the Adele and Norman Barron Professor of Management and Professor of Marketing at Boston University’s Questrom School of Business. Srinivasan’s research focuses on strategic marketing problems, in particular linking marketing to financial performance, to which she applies her expertise in time-series analysis and econometrics. She was awarded the 2010 Broderick Prize for excellence in […]