Boston University

Marketing & Communications

Photo: Leora Lanz, executive director of online programs at the School of Hospitality Administration and an associate professor of the practice of marketing, poses with her new book, Developing Your Marketing Mindset

Books

Smart Hospitality Marketing Works, SHA Professor Writes in New Book

September 19, 2025

Photo: An ice cream cone with purple and blue scoops, whipped cream, and blue sprinkles on top

Marketing & Communications

BU Students Promote New Ben & Jerry’s Treat Supporting Families with Autistic Children

May 9, 2025

Photo: Two men posing next to each other. The one on the left has gray hair, glasses, a dark jacket, and a patterned shirt. The one on the right has gray hair, a blue sweater with buttons at the top, and khakis

Marketing & Communications

COM Set to Open Center for Media Innovation & Social Impact

February 11, 2025

College of Communication

“Too Many Balls” Had Too Little Foresight

October 18, 2024

Photo: Allegiant stadium in Las Vegas, where the Superbowl will be held in 2024

Marketing & Communications

Ryan Reynolds, Tom Brady, and Peppa Pig: Brands Go Big for This Year’s Super Bowl Ads

February 8, 2024

Photo: Palestinians inspect the destruction following the attack on the Ahli Arab Hospital, which killed dozens of civilians. Photo by: Mohammad Abu Elsebah/picture-alliance/dpa/AP Images

Disinformation

Misinformation, Disinformation, and the Israel-Hamas War

October 23, 2023

Photo: A woman in a white collared shirt stands with hands clasped and a soft smile in front of a white wall.

Climate Change

COM Student’s UROP Climate Project Lands Her a Trip to Washington

August 2, 2023

Social Media

Brilliant? Delusional? Understanding Why Elon Musk Changed Twitter to X

July 25, 2023

Photo: Group photo of various students standing in front of a large window and smiling and holding up certificates that read "Grandlabbies".

Accolades

Students Create Ads for Chobani, Celebrity Cruises, and More

June 8, 2023

Photo: A collection of small photos depicting animals, one for each letter of the alphabet. For example, A is for African Elephant and B is for Bison. Text at the top reads "The Species ABCs. Protecting the planet protects every species, from A to Z."

College of Communication

COM Students Create Successful Marketing Campaigns for Night Shift Brewing and World Wildlife Fund

May 5, 2023

Photo: A young dark-skinned Black man models blue scrubs and a white lab coat in front of a large rose bush. The name "VERDE" is shown to the left of him in bold, white letters.

Learning Public Relations

COM’s PRLab Takes On Medical Apparel Brand VERDE as a Client

December 16, 2022

Photo: A Dunkin' donuts branded paper cup of coffee and a chocolate frosted donut with rainbow sprinkles lies on a Dunkin' Donuts brown paper bag is shown on a dashboard.

Business & Law

Why Dunkin’s Revamped Rewards Program Has Angered So Many Customers

October 31, 2022

A newspaper burns. On the page the words Climate Change can be seen burning. The image has a greenish tint to it. There is a large red circular overlay on the left with a question mark inside.

Listen Now

How Do I Talk to a Climate Change Denier?

September 26, 2022

Photo of David Ortiz on stage with Questrom Prof. Susan Fournier in the Questrom auditorium during a one-hour Q&A on May 5. Fournier, a white woman who wears a black skirt and black and white blouse, claps her hands and smiles. Ortiz, a middle-aged Black man, is seen seated and smiling wide; he wears ripped jeans, a gray graphic tee and sunglasses. Next to Fournier on the ground is a canvas bag with the number 34, Ortiz's number, and behind them is a large red backdrop that reads "Insights@Questrom: LIVE"

Questrom Speaker

Big Papi Visits BU: “I Am So Proud of This Town”

May 5, 2022

Photo of Puppeteer Leigh Baltzer, owner of Through Me To You Puppetry, smiling and waving at her computer as she attends a BU business course virtually from her Brookline home Feb 28. Baltzer is a middle-aged Asian American woman with shoulder length black hair, glasses, and she wears a tan sweater and series of chunky necklaces and bracelets.

Small Businesses

New Boot Camp Pairs Local Businesses with BU Faculty

April 1, 2022

Photo of Will Smith, right, slapping presenter Chris Rock on stage before presenting the award for best documentary feature at the Oscars on Sunday, March 27, 2022, at the Dolby Theatre in Los Angeles. Both men are dressed in suits. Rock winces in pain and shock, and Smith's hand is at the end of its swing.

Communications

A PR Crisis: How to Manage Will Smith’s Oscars Slap

March 28, 2022

photo of two men holding hands and staring into each others eyes.

Marketing & Communications

Rethinking Valentine’s Day Marketing for the Unattached or Lonely

February 9, 2022

Social Media

Facebook/Meta Stocks Plummet: Has Facebook Peaked?

February 8, 2022

Photo of a blue “Hampton Inn & Suites by Hilton” sign hanging off the side of a stucco building with a pineapple tile at the corner. In the background, a palm tree and red roof is seen.

Marketing & Communications

SHA Students Devise Hypothetical Post-Pandemic Marketing Plan for Popular Hotel Chain

May 11, 2021

A photo of someone with gloved hands holding a vial that reads "COVID-19 Vaccine" and a needle. A patient is in the background wearing a mask and holding their sleeve up in preparation of receiving the vaccine.

COVID-19 Vaccine

How to Fight Vaccine Misinformation

February 24, 2021

How to Fight Vaccine Misinformation