• Doug Most

    Associate Vice President, Executive Editor, Editorial Department Twitter Profile

    Doug Most is a lifelong journalist and author whose career has spanned newspapers and magazines up and down the East Coast, with stops in Washington, D.C., South Carolina, New Jersey, and Boston. He was named Journalist of the Year while at The Record in Bergen County, N.J., for his coverage of a tragic story about two teens charged with killing their newborn. After a stint at Boston Magazine, he worked for more than a decade at the Boston Globe in various roles, including magazine editor and deputy managing editor/special projects. His 2014 nonfiction book, The Race Underground, tells the story of the birth of subways in America and was made into a PBS/American Experience documentary. He has a BA in political communication from George Washington University. Profile

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There are 3 comments on Brilliant? Delusional? Understanding Why Elon Musk Changed Twitter to X

  1. I always appreciate that Dean Fournier communicates in an accessible way for us non-businessy folks (example: Q: “Is there an upside?” A: “Well, news is worth a bazillion dollars”). “Bazillion” (and its cousin “gazillion”) are terms immediatly understood!

    One of my favorite parts of Doug’s story, though, is the little blue bird next to his name and title above his profile at the end, indicating a link to his Twitter bio. When that is a little blue “X”, is it going to look like we can cancel him by clicking on it? That just doesn’t seem right!

  2. This is bizarre apologia for what amounts to an ego stroke disguised as rebranding. Musk has tried this move before and it was a spectacular failure. I wish the sycophants and “Stans” would stop coming to this man’s defense.

  3. I’m happy to hear Dean Fournier’s take on this. Say what you will (or won’t) about Musk but what I took away from her comments is that sometimes you have to be willing to make big moves. Sometimes that means to let go of the things you thought irreplaceable. I think her tone applauds him for having the courage to do so. At the same time, big risky moves only turn out to be stroke of genius if they work. If they don’t, then you were delusional. The world is watching to see how this plays out.

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