News & Events | Questrom School of Business

BU Consulting Group Hosts Successful Annual Spring Mixer

Boston University Consulting Group’s Annual Spring Mixer brought together students, alumni, and industry professionals for an engaging afternoon of networking and insight-sharing.

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Marcel Rindisbacher Appointed Interim Dean of Questrom School of Business

Marcel Rindisbacher, a longtime member of the Boston University Questrom School of Business faculty and a distinguished scholar in financial economics, has been appointed interim dean of the School.

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Meet Jennifer Liu (CGS’24, Questrom’26), Intern at SharkNinja

Jennifer Liu (CGS’24, Questrom’26), a senior concentrating in business administration and marketing, has served this semester as a direct-to-customer and CRM intern for SharkNinja. Learn how she’s building industry-specific skills […]

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A Life of Purpose and Philanthropy: Remembering Kelli Questrom

Carol “Kelli” Questrom—an accomplished communications professional, civic leader, and longtime champion of education and the arts—passed away on December 22, 2025, at the age of 82. She is remembered for […]

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From Inflection Points to Impact: Insights from NVIDIA’s Chris Malachowsky

Boston University Questrom School of Business and College of Engineering recently welcomed Chris Malachowsky, co-founder of NVIDIA as part of the 2026 Wadsworth Family Distinguished Lecture. In conversation with venture leader Peter Levine (ENG ‘83), […]

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From Consumer Insight to Global Scale: Lessons from SharkNinja CEO Mark Barrocas

Boston University Questrom School of Business recently welcomed Mark Barrocas, CEO of SharkNinja Inc., for a conversation on leadership, innovation, and building consumer-driven brands at scale. Barrocas shared insights from his experience […]

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Spring Break in China for the Global Management Experience

This Spring Break, the Global Management Experience class went to China to experience a new culture and visit companies from American multinationals to large Chinese publicly traded corporations. Dona Bonnie […]

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Third Annual Healthcare Case Competition Tackles Ultrasound Market Opportunities for Philips

The third annual Healthcare Case Competition, hosted by Boston University Questrom School of Business, BU Medical School, and the BU College of Engineering, challenged interdisciplinary student teams to tackle a […]

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AI and the Future of Family Business: Innovation, Governance, and Intergenerational Decision-Making
by Patrick Abouchalache
As artificial intelligence reshapes industries at unprecedented speed, family businesses face a distinct challenge: how to embrace innovation without compromising the legacy, trust, and long-term stewardship that define them. In this Q&A, Patrick Abouchalache, Lecturer of Strategy and Innovation draws on intergenerational perspectives and emerging use cases to explore how family enterprises are beginning to adopt AI—from governance […]
When Peanut Butter Replaces Carrots: Pay, Innovation, and the Future of Capitalism
by Jay Zagorsky
When Starbucks announced flat 2% raises for all salaried North American employees in 2025, replacing performance-based merit increases, it reflected something deeper than a simple HR policy change. The move is another signal of a broader shift in American capitalism: a move away from differentiated rewards and toward uniform pay structures, government equity stakes in private companies, and changing public sentiment about economic systems, that may […]
Bundling at Scale: How Ecosystems Are Reshaping Competition and Consumer Choice
by Florian Ederer
Bundling has moved beyond a straightforward pricing tactic to become a defining force in how industries compete. In this latest Insights@Questrom Q&A, Florian Ederer, Allen and Kelli Questrom Professor in Markets, Public Policy, and Law, examines how large-scale “ecosystem” bundles—such as multi-resort ski passes—are reshaping competitive dynamics, influencing consumer behavior, and raising new questions about market power. […]