From Consumer Insight to Global Scale: Lessons from SharkNinja CEO Mark Barrocas  

Boston University Questrom School of Business recently welcomed Mark Barrocas, CEO of SharkNinja Inc., for a conversation on leadership, innovation, and building consumer-driven brands at scale. Barrocas shared insights from his experience growing SharkNinja into a global household products company, emphasizing the importance of solving real consumer problems, building trust, and maintaining a relentless drive for improvement. Read more here on Insights@Questrom.

Recently, BU Questrom and SharkNinja announced a new partnership, SharkNinja AI & Analytics Lab, focused on groundbreaking AI and advanced analytics.