News & Events | Questrom School of Business

BU Consulting Group Hosts Successful Annual Spring Mixer

Boston University Consulting Group’s Annual Spring Mixer brought together students, alumni, and industry professionals for an engaging afternoon of networking and insight-sharing.

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Questrom Alumni Terrier Tank

Questrom alumni entrepreneurs have an exciting opportunity to take the stage, share their venture, and compete for funding to support their next phase of growth. Open exclusively to Questrom alumni, […]

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Marcel Rindisbacher Appointed Interim Dean of Questrom School of Business

Marcel Rindisbacher, a longtime member of the Boston University Questrom School of Business faculty and a distinguished scholar in financial economics, has been appointed interim dean of the School.

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Meet Jennifer Liu (CGS’24, Questrom’26), Intern at SharkNinja

Jennifer Liu (CGS’24, Questrom’26), a senior concentrating in business administration and marketing, has served this semester as a direct-to-customer and CRM intern for SharkNinja. Learn how she’s building industry-specific skills […]

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A Life of Purpose and Philanthropy: Remembering Kelli Questrom

Carol “Kelli” Questrom—an accomplished communications professional, civic leader, and longtime champion of education and the arts—passed away on December 22, 2025, at the age of 82. She is remembered for […]

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From Inflection Points to Impact: Insights from NVIDIA’s Chris Malachowsky

Boston University Questrom School of Business and College of Engineering recently welcomed Chris Malachowsky, co-founder of NVIDIA as part of the 2026 Wadsworth Family Distinguished Lecture. In conversation with venture leader Peter Levine (ENG ‘83), […]

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From Consumer Insight to Global Scale: Lessons from SharkNinja CEO Mark Barrocas

Boston University Questrom School of Business recently welcomed Mark Barrocas, CEO of SharkNinja Inc., for a conversation on leadership, innovation, and building consumer-driven brands at scale. Barrocas shared insights from his experience […]

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Spring Break in China for the Global Management Experience

This Spring Break, the Global Management Experience class went to China to experience a new culture and visit companies from American multinationals to large Chinese publicly traded corporations. Dona Bonnie […]

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When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk
by Shuba Srinivasan
When brands come together, the biggest opportunity may not be the attention they generate, but the experiences they create for consumers. In the latest Insights@Questrom blog post, Shuba Srinivasan, Norman and Adele Barron Professor of Marketing at Boston University Questrom School of Business, examines Disney and Kraft Heinz’s new multiyear alliance and what it reveals about the […]
Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t.
by Tesary Lin
Every time a website asks visitors to accept or reject cookies, it’s making a bet about how people respond to friction and design. In the latest Insights@Questrom blog post, Tesary Lin, Assistant Professor of Marketing at Boston University Questrom School of Business, examines why the real question isn’t how the cookie banner is designed – it’s whether banners should exist at all. A field experiment […]
The Acquisition Question Most CFOs Forget to Ask
by Dirk Hackbarth
A company’s debt maturity schedule can shape whether it makes an acquisition, how much it spends, and whether it pays with cash. In the latest Insights@Questrom blog post, Dirk Hackbarth, Professor of Finance at Boston University Questrom School of Business examines why the real issue isn’t simply when debt comes due—it’s how costly that debt will be to refinance. Why refinancing […]