By: Vivian Kasparian, Account Supervisor There are two types of people when it comes to the biggest sporting event of the year, the Super Bowl. First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]
By: Yuexin Qu, Account Supervisor at PRLab October 15, 2018 When people don’t understand the importance of PR, they won’t invest their money in partnering with PR firms. However, PR is vital for startups’ overall growth and future development. Good PR can help startups shape positive public images and establish social media and traditional media […]
By Jingxin (Jessie) Zhang, Account Director at PRLab When we talk about PR, what’s the first word or phrase that comes to your mind? [Source: Jon Ericson (2013). PR Word Cloud. Buchanan PR] Hmm, looks like research and analytics are not on the top of that list. It is true that we associate PR with communication, but […]