By Sofía Vainesman, Account Supervisor at PRLab With finals fast approaching, everyone on campus begins to hunker down in the library or nearest coffee shop to endure the long hours of studying. Between the long hours of writing flash cards and catching up on the chapters of the textbook that you never read, it’s good […]
Olivia Mannion, Account Supervisor at PRLab On November 28th, Her Campus Boston University invited six social media influencers to speak on their journey to becoming an influencer and to provide tips on how to best utilize social media. Here are three of their tips: Define Your Social Media: Give the audience content that they […]
By Julia Dakhlia, Account Supervisor at PRLab. The makeup industry tends to have a fake, cool-girl vibe of exclusivity and artificiality– wearing makeup was akin to being photoshopped into someone else. Recently, however, the tone has shifted. Brands like Urban Decay and Kat Von D Makeup have targeted an edgier cool-girl, one who uses makeup to […]
Tanya Merisier, Account Supervisor at PRLab With Giving Tuesday right around the corner, I thought we might look at how companies are giving back to their communities. Companies that give back reap many benefits beyond the feeling of self-accomplishment. Investing in local communities creates long-lasting relationships with organizations and members of that respective community. […]
By Angela Hu, Director at PRLab [ Source: Meme Generator, https://memegenerator.net/instance/80839062 ] Over the past few decades, the emergence of the Internet has drastically changed the nature of the PR industry. With the increasing emphasis on content creation, social media management, and search engine marketing (SEM), the time has come for us PR professionals to […]
Penny Hao, Director at PRLab Black Friday is a term that originally describes the day when inflated gold prices caused the 1869 financial crisis. Today, it’s the most successful annual marketing and PR campaign associated with hefty discounts, overnight stakeouts, and impulse buys. (Source: GIPHY.com, Black Friday, https://media.giphy.com/media/11iAbnnYIgFMmQ/giphy.gif) But, you don’t get remembered by […]
By Akanksa Upadhyay, Account Supervisor at PRLab [Source: Make A Meme, 2017, https://makeameme.org/meme/expectations-expectations-everywhere-o6tauh] Expectations are a fundamental part of being human. We expect things from our teammates, clients, and mostly, of ourselves. Expectations show that we have a vision of how something should be. However, expectations are earning a bad name. People think that having expectations […]
By Luis Castro, Account Supervisor at PRLab Social media has become a key component in many major brands’ public relations plans. When used correctly, it can be decisive in delivering key messages to realign your brand after an incident in the public eye has derailed your brand’s reputation. It can also help communications teams […]
By Loubna Maghnouj, Account Director at PRLab [Source: jokideo.com/funny-cat] The role of public relations practitioners is to engage its multiple audiences in a two-way conversation. This notion has been long accepted as a basic definition of what public relations stands for and is still used today as the building stone for all PR related activities […]
By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]