Online Master of Science in Global Marketing Management Degree
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Students in the online Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students in the Global Marketing Management graduate program obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
Students who complete the master’s degree in Global Marketing Management will be able to:
- Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
- Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
- Create a strategic plan, launch, and execute global marketing campaigns.
- Understand the importance of behaving ethically in their professional lives.
- Be effective leaders and communicators.
- Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.
Awards & Accreditations
Accredited member of AACSB International―The Association to Advance Collegiate Schools of Business
Why Choose BU’s Master of Science in Global Marketing Management?
- In 2023, Metropolitan College’s online master’s degrees in management were ranked #9 among the Best Online Master's in Business Programs (Excluding MBA) by U.S. News & World Report.
- Boston University is an accredited member of AACSB International―The Association to Advance Collegiate Schools of Business.
- Students may enroll in courses online with students and faculty from Boston University’s international partner universities in Asia, Latin America, and Mexico, gaining valuable perspectives on the economic, cultural, and historical business practices of other nationalities.
Advertising, Promotions, and Marketing Managers
10% increase in jobs through 2026
$129,380 median annual pay in 2015
Market Research Analysts
23% increase in jobs through 2026
$63,230 median annual pay in 2017
7% increase in jobs through 2026
$121,060 median annual pay in 2017
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2017-18 Edition
Boston University Metropolitan College (MET) offers competitive tuition rates that meet the needs of part-time students seeking an affordable education. These rates are substantially lower than those of the traditional, full-time residential programs yet provide access to the same high-quality BU education. To learn more about current tuition rates, visit the MET website.
Comprehensive financial assistance services are available at MET, including scholarships, graduate loans, and payment plans. There is no cost to apply for financial assistance, and you may qualify for a student loan regardless of your income. Learn more.
The Boston University Metropolitan College Master of Science in Global Marketing Management consists of 10 required courses (40 credits).*
Students who demonstrate completion of the Boston University Graduate Certificate in Global Marketing Management may waive two specialization electives.
With appropriate advanced planning, you can use degree electives from your master’s in Global Marketing Management to satisfy up to two required courses in an Administrative Sciences graduate certificate program—leaving only two additional courses to be completed in order to receive a graduate-level certificate.
*Degree requirements may vary for those students transferring credits from previous coursework at Boston University or receiving course waivers due to professional designations.
All students must satisfy the degree core courses, specialization requirements, and electives as indicated. Waived courses from the core or specialization areas must be replaced by an elective course in order to meet the 40-credit-hour requirement.
Degree Core Courses
(Four courses/16 credits)
METAD632 Financial Concepts
Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. Effective Fall 2021, this course fulfills a single unit in each of the following BU Hub areas: Quantitative Reasoning II, Critical Thinking. [4 credits]
METAD642 Project Management
The course explores modern project management by providing an enterprise- level, experiential view of the discipline focused on connecting projects to the organization's mission, vision, and values. The theme of the course is applying key project management tools and techniques, through case-based group work, which will help students identify, analyze, and develop practical proposals to real-world issues. Groups select, plan, report, and then present on their project's scope, schedule, cost, risk, quality, and communications elements using tools such as the WBS, network diagram, PERT estimate, Gantt chart (including the use of MS Project), risk register, and heat map. Students also gain familiarity with important new concepts in project management: Agile frameworks, actionable sustainability thinking, and Benefits Realization Management, all of which will be important for their success not only in other graduate courses, but as they lead projects for their organizations so as to provide lasting, triple-bottom-line value. The course is aligned with the latest PMBOK? Guide from the Project Management Institute. [4 credits]
METAD715 Quantitative and Qualitative Decision-Making
The purpose of this course is to help improve business problem solving and managerial decision-making through the use of quantitative and qualitative decision-making tools and techniques. This course will provide the student with an overview of how decisions are made to solve management problems in the business environment. It introduces the fundamental concepts and methodologies of the decision-making process, problem-solving, decision analysis, data collection, probability distribution, evaluation, and prediction methods. Students will learn how to apply different quantitative and qualitative analytical tools commonly used in business to provide a depth of understanding and support to various decision-making activities within each subject area of management. Through the use of case studies of decisions made by managers in various production and service industries and a business simulation package specifically prepared for this course, the scope and breadth of decision-making in business will be described. [4 credits]
METAD741 The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [4 credits]
(Four courses/16 credits)
The course provides a detailed examination of the history of e-commerce, along with important concepts related to the ways that businesses can successfully use Internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course. 4cr. [4 credits]
METAD655 International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [4 credits]
METAD737 Innovative Marketing Techniques
This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr. [4 credits]
METAD856 Market and Economic Research and Analysis
This course will provide a comprehensive discussion of market and economic research and analysis, their key concepts, process description, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for the business enterprise -- both from start-up entrepreneurship as well as an established business organization. The structure of the course is based on the six steps of the market research process: problem definition, development of an approach to the problem; research design formulation; fieldwork and data collection; data preparation and qualitative and quantitative analysis; report preparation, and presentation. [4 credits]
(Two courses/8 credits)
Select two additional Administrative Sciences graduate-level courses (8 credits) with advisor’s approval. Graduate-level courses may also be selected from other Metropolitan College departments or other Boston University schools and colleges, with an advisor’s approval.
The following are some of the elective courses allowed with advisor approval:
METAD654 Marketing Analytics
Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the- art statistical and analytics tools. Students will have an opportunity to gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course. [4 credits]
METAD688 Web Analytics for Business
Prereq AD100, ADR100, AD571
Explore web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google Analytics tool is used for the collection of website data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of websites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated. R, SQL, and Power BI software are used in this course. [4 credits]
METAD708 Contemporary Issues In Public Finance
Focusing on the vibrant and complex $4 trillion Municipal Bond Market, this course offers you a solid foundation in all aspects of analysis and investing in this capital market that funds some of the largest public-works infrastructure projects in the United States. You will gain a comprehensive analytic skill-set of techniques and methods currently used by analysts, bankers, and portfolio managers to evaluate large municipal projects. Upon completing this course, you will have a professional portfolio of work demonstrating a mastery of analytical skills as practiced and applied in this market today. Either new to the field or with existing professional experience, students studying finance, urban planning, public administration or similar disciplines will find this course engaging. [4 credits]
METAD719 Fixed Income Analysis
Prereq: MET AD 630, MET AD 731
This course covers the nature and analysis of fixed income securities and an in-depth examination of some of the particular features of some major classes of fixed income instruments, valuation, sensitivity to risks, and management of fixed income portfolios. [4 credits]
METAD680 Global Supply Chains
This course covers the quantitative analysis tools to support operations management for a supply chain that is geographically dispersed and culturally diverse. The tools necessary to assure that the products/services are delivered/provided in the quality and timely manner include demand forecasting, inventory and capacity buffer optimization, delayed differentiation, statistical risk pooling, and stochastic inventory optimization. These tools are applied to decisions such as offshoring, multi-country outsourcing, push-pull, reverse supply chains, and risk mitigation. Particular attention is given to sustainability, information technology and digitalization, and creating resiliency. [4 credits]
METAD760 International Trade and Logistics
This course provides extensive insight into international trade practices and corporate decision-making criteria attendant to global import/export and other market entry strategies, and management of international logistics operations including global sourcing, global transportation, facility network design, intermediaries, and trade documentation. Topics include operations, government agencies, import/export channel networks, and the evaluation of international opportunities with the help of a business simulation package specifically prepared for this course. It is designed to provide students with the skills and tools necessary for international trade and international logistics management. [4 credits]
METAD763 Multinational Finance and Trade
Prereqs: AD 630, AD731
Applies the concepts of corporate finance and risk mitigation to the problems of multinational financial management. Major topics include foreign exchange risk, and construction of hedging strategies using derivative instruments such as forwards, futures, and swaps to reduce multinational corporate risk. Addresses international financial flows and their impact on foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit. [4 credits]
METAD510 Mathematics & Statistics in Management
The goal of this course is to introduce to students foundational mathematics and statistics knowledge that will provide them skills and tools necessary to succeed in their area of study. [4 credits]
METAD782 Project Value Strategies
This course will introduce students to Project Value - - a unique perspective on classical Project Management that is focused on assuring that a project delivers value that is aligned with the mission, vision, and values of an organization. This increasingly popular framework with which to view projects and project management is derived from current research, standards, and thought leadership from PMI and other international bodies . Students will learn how to create value in projects even in today's disruptive, turbulent environment. They will learn how to apply the conceptual framework of benefits realization management (BRM) and to use tools to manage a portfolio of programs and projects strategically with an aim of sustainable project value. Value in Agile projects will be discussed. The element of the Triple Bottom Line and a focus on sustainability is part of the subject matter. Case studies and real life experiences, illustrated with guest lectures, will be intertwined with current research in project management. [4 credits]
METAD755 Doing Business in North America
Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage. [4 credits]
METCM726 Strategic Brand Solutions
Explores the impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues. [4 credits]
MET prioritizes the review and admission of applications submitted earlier in the rolling admission process. You are encouraged to submit your application as soon as possible and no later than the priority application deadlines for each term.
Applicants must have an earned bachelor’s degree, in any field of study, from a regionally accredited college/university (or the international equivalent) prior to enrollment at Metropolitan College. The following materials are required for a complete application:
- Completed Application for Graduate Admission and application fee
- All college transcripts
- Personal statement
- Two letters of recommendation
- Official English proficiency exam results (International students)
Associate Professor of the Practice; Coordinator, Global Marketing Management; Associate Chair, Administrative Sciences
PhD, University of Saint Joseph; EdD, Boston University; MS, Southwest University; BS, Faculdades Integradas Simonsen, Rio de Janeiro, Brazil
Assistant Professor, Administrative Sciences; Coordinator, Global Marketing Management
PhD, State University of New York at Binghamton; MA, Oregon State University; BS, Yonsei University
Associate Professor Emeritus, Administrative Sciences
EdD, Harvard University
SB, Massachusetts Institute of Technology (Alfred P. Sloan School of Management)
Associate Professor of the Practice of Administrative Sciences
PhD, MS, BS, Dresden University of Technology
MS, Purdue University; BSEE, University of Massachusetts at Amherst
ME, Harvard Graduate School of Education; MBA, Massachusetts Institute of Technology; BA, Stanford University
PhD, MA, MBA, Boston University; MEd, Harvard University; BA, University of Miami
PhD, Ravishankar University, India
To learn more or to contact an enrollment advisor before you get started, request information using the button below and tell us a little about yourself. Someone will be in touch to answer any questions you may have about the program and detail the next steps in earning your degree. You can also start your application or register for a course at Metropolitan College.