Online Master of Science in Global Marketing Management Degree

Students in the online Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students in the Global Marketing Management graduate program obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. Through these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.

Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:

  • An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.
  • An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.
  • The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.
  • An appreciation of the complexity of global production and distribution.
  • Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.
  • Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.
  • The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
  • The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.
  • Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.
  • The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
  • Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.

Awards & Accreditations


AACSB AccreditationAccredited member of AACSB International―The Association to Advance Collegiate Schools of Business

 

Why Choose BU’s Master of Science in Global Marketing Management?

  • U.S. News & World Report Best Online Programs Grad Business 2017In 2018, Metropolitan College’s online master’s degrees in management were ranked #9 among the Best Online Graduate Business Programs (Excluding MBA) by U.S. News & World Report.
  • Boston University is an accredited member of AACSB International―The Association to Advance Collegiate Schools of Business.
  • Students may enroll in courses online with students and faculty from Boston University’s international partner universities in Asia, Latin America, and Mexico, gaining valuable perspectives on the economic, cultural, and historical business practices of other nationalities.

Meet Dr. Kip Becker, one of the faculty members you’ll work with in the Global Marketing Management program.

Career Outlook

Advertising, Promotions, and Marketing Managers

9% increase in jobs through 2024

$124,850 median annual pay in 2015

Sales Managers

5% increase in jobs through 2024

$113,860 median annual pay in 2015

Market Research Analysts

19% increase in jobs through 2024

$62,150 median annual pay in 2015

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition

Tuition & Financial Assistance

Money Matters

Boston University Metropolitan College (MET) offers competitive tuition rates that meet the needs of part-time students seeking an affordable education. These rates are substantially lower than those of the traditional, full-time residential programs yet provide access to the same high-quality BU education. To learn more about current tuition rates, visit the MET website.

Financial Assistance

Comprehensive financial assistance services are available at MET, including graduate assistantships (up to $4,200 per semester), scholarships, graduate loans, and payment plans. There is no cost to apply for financial assistance, and you may qualify for a student loan regardless of your income. Learn more.

Curriculum

The Boston University Metropolitan College Master of Science in Global Marketing Management consists of 10 required courses (40 credits).*

Students who demonstrate completion of the Boston University Graduate Certificate in Global Marketing Management may waive two specialization electives.

With appropriate advanced planning, you can use degree electives from your master’s in Global Marketing Management to satisfy up to two required courses in an Administrative Sciences graduate certificate program—leaving only two additional courses to be completed in order to receive a graduate-level certificate.

*Degree requirements may vary for those students transferring credits from previous coursework at Boston University or receiving course waivers due to professional designations.

Faculty


Jennifer Lee

Assistant Professor of Administrative Sciences
PhD, State University of New York at Binghamton; MA, Oregon State University; BS, Yonsei University


Jung Wan Lee

Assistant Professor of Administrative Sciences
PhD, Soongsil University; MS, Boston University; MBA, Hankuk University of Foreign Studies; MA, Myongji University; BA, Korea Maritime University

Gregory Page

Lecturer
ME, Harvard Graduate School of Education; MBA, Massachusetts Institute of Technology; BA, Stanford University

Getting Started

To learn more or to contact an enrollment advisor before you get started, request information using the button below and tell us a little about yourself. Someone will be in touch to answer any questions you may have about the program and detail the next steps in earning your degree. You can also start your application or register for a course at Metropolitan College.