Online MS in Innovation & Entrepreneurship—Strategy

At a Glance

Completion Time

Months

Credits Required

Tuition

$29,700–$31,480

Part-Time*

*Based on 2026–2027 Boston University tuition and fees. Merit scholarship may reduce cost.

Drive Impactful Innovation by Merging Sustainability with Business Strategy

The online MS in Innovation & Entrepreneurship concentration in Strategy prepares you to excel in strategic leadership roles and guide innovation and growth in dynamic business landscapes worldwide. Develop the critical analytical skills and practical tactics to build competitive advantage, spur business expansion, and achieve success in both niche and global markets.

BU MET’s Innovation & Entrepreneurship master’s concentration in Strategy integrates essential coursework in marketing, finance, and project valuation with a focus on innovation management, risk mitigation, and navigating uncertainty—key factors for leading strategic initiatives that scale effectively. Electives such as business analytics, supply chain strategy, entrepreneurial decision-making, and risk management allow you to deepen your expertise and adapt to complex, interconnected markets. Our comprehensive approach to entrepreneurship education ranges from ideation and customer discovery to prototyping and commercialization, ensuring you gain hands-on experience transforming innovative ideas into scalable ventures.

The MS in Innovation & Entrepreneurship, Strategy concentration is also available on campus in Boston. Learn more.

Curriculum

A total of 32 units is required.

Students are required to finish four core courses and the Strategy concentration requirements.

Core Courses

(Four courses/16 units)

MET AD 514 The Innovation Process: Developing New Products and Services

4 credits.

Addresses the specifics of new product and service development and building innovation and technology to enhance organizational and economic performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching and improving products, services, and programs; and overall pursuing innovation from ideation through commercialization and additional expansion.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Lopez	Independent	M	06:00:00 PM–08:45:00 PM	SHA 202

Section A2, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Park	Independent	T	12:30:00 PM–03:15:00 PM	STH B22

Section A3, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Lopez	Independent	W	06:00:00 PM–08:45:00 PM	STH B22

Section O1, FALL 2026 Sep 1st to Oct 19th
Instructor	Type	Days	Times	Location
Park	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 667 Innovation, Global Competitiveness, and National Economic Development

4 credits. Fall and Spring

Examines various approaches to developing high tech innovation based economies as a route to self sufficiency and growth. Factors studied include both structural reforms in the political, legal and economic areas, and government sponsored initiatives in higher education, basic research, private venture capital, grants to support new product development by promising ventures, and the creation of science and technology parks and incubators. Students independently research, write, and present studies of the strategies of various countries. This will be augmented by case studies, reading, and guest speakers on strategies being employed in such countries as Taiwan, Thailand, and Brazil.

MET AD 740 Planning and Operating New Ventures

4 credits. Fall and Spring

Prerequisites: MET AD 514. Includes opportunity assessment and feasibility analysis, concept development, budgeting and financial operations, financial and human resource management, legal and organizational issues analysis, and comprehension and determination of the roles of boards and external advisors, all leading into the planning and operating of new ventures.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Park	Independent	M	06:00:00 PM–08:45:00 PM	HAR 228

Concentration Requirements

(Four courses/16 units)

MET AD 737 Innovative Marketing Techniques

4 credits. Fall and Spring

This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Lee	Independent	R	06:00:00 PM–08:45:00 PM	MET 101

Section A2, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Trainor	Independent	W	02:30:00 PM–05:15:00 PM	PSY B55

Section O2, FALL 2026 Oct 27th to Dec 14th
Instructor	Type	Days	Times	Location
Lee	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 744 Venture Finance

4 credits. Fall and Spring

Provides analysis of the economics of innovation and the means by which firms secure the necessary capital to begin or expand operations. The students learn different procedures for raising venture capital through investment institutions and individuals.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Nielsen	Independent	R	12:30:00 PM–03:15:00 PM	STH B20

Section E2, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Nielsen	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 782 Project Value Strategies

4 credits. Fall and Spring

Prerequisite: AD515 and instructor permission - This course will introduce students to Project Value - a unique perspective on classical Project Management that is focused on assuring that a project delivers value that is aligned with the mission, vision, and values of an organization. This increasingly popular framework with which to view projects and project management is derived from current research, standards, and thought leadership from PMI and other international bodies, which now formally recognize project management as a 'system for value delivery'. Students will learn how to create value in projects even in today's disruptive, turbulent environment. They will learn how to apply the conceptual framework of benefits realization management (BRM) and to use tools to manage a portfolio of programs and projects strategically with an aim of sustainable project value. Value in Agile projects will be discussed. The element of the Triple Bottom Line and a focus on sustainability is part of the subject matter. Case studies and real life experiences, illustrated with guest lectures, will be intertwined with current research in project management..

And one of the following:

MET AD 503 Fundamentals of Enterprise Resilience

4 credits.

This overview course examines the management issues involved with assessing the security and risk environments in both the private and public sectors in order to assure continuous system-wide operations. The course studies the elements of operational and technological risk assessment and operational continuity using a project management framework and quantitative risk metrics. Students are exposed to the role of the firm in crisis response and management as well as the terms, systems, and interactions necessary to assure continuous operations. Topics include: the role and need for comprehensive assurance strategy and planning; information security; an overview of the system-wide structure; the social and emotional impact on the workforce as well as its effect on productivity; and the organizational infrastructure relating to national, regional, and international compliance.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Carroll	Independent	T	06:00:00 PM–08:45:00 PM	STH B22

Section O1, FALL 2026 Sep 1st to Oct 19th
Instructor	Type	Days	Times	Location
Carroll	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 515 AI-Powered Project Management

4 credits.

Corequisite: PM 100 lab - Explore modern project management from an enterprise- level, experiential view of the discipline focused on connecting projects to the organization's mission, vision, and values. The theme of the course is applying key project management tools and techniques through case-based group work, which will help you identify, analyze, and develop practical proposals to real-world issues. Your group will select, plan, report, and then present on your project's scope, schedule, cost, risk, quality, and communications elements using tools such as the WBS, network diagram, PERT estimate, Gantt chart (including the use of MS Project), risk register, and heat map. As you complete an AI workbook, you will gain familiarity with important new concepts in project management: Agile frameworks, actionable sustainability thinking, and Benefits Realization Management, all of which will be important for success not only in other graduate courses, but as you lead projects for organizations so as to provide lasting, triple-bottom-line value. The course is aligned with the latest edition of the PMBOK® Guide from the Project Management Institute.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Mucic	Independent	M	09:05:00 AM–11:50:00 AM	SHA 202

Section A2, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Cipriano	Independent	T	06:00:00 PM–08:45:00 PM	CAS 222

Section A3, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Maltzman	Independent	W	02:30:00 PM–05:15:00 PM	CAS 203

Section A4, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Mucic	Independent	R	06:00:00 PM–08:45:00 PM	SHA 210

Section O1, FALL 2026 Sep 1st to Oct 19th
Instructor	Type	Days	Times	Location
Maltzman	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 516 Project Leadership and Emerging Communication Technologies

4 credits.

Prerequisite: MET AD 515 or PM 100 Lab - Examine the increasing importance (especially in the age of AI) of leadership and communications in projects. Since project outcomes and the delivery of value are accomplished through teams, the course aims to improve your capability as a project manager to become a project leader and excel at motivating and inspiring people. You will begin by gaining a better understanding of your own social, leadership, and communications styles. Self-awareness is key to the course. We will investigate motivation, conflict management, negotiation skills, and the Agile principles of stewardship and servant leadership, all of which are helpful for anyone building and leading teams. Grounded in the use of tools and the application of neuroscience to leadership, you will be provided with templates to enhance team collaboration and communication. More contemporary issues in PM, including resolving ambiguity and complexity, the use of improvised working styles, sustainable PM, and issues around power and politics within the project will also be addressed.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Maltzman	Independent	W	06:00:00 PM–08:45:00 PM	MET 122

Section O2, FALL 2026 Oct 27th to Dec 14th
Instructor	Type	Days	Times	Location
Maltzman	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 571 Business Analytics Foundations

4 credits. Fall and Spring

Corequisite: MET AD 100 Lab - This course presents fundamental knowledge and skills for applying business analytics to managerial decision-making in corporate environments. Topics include descriptive analytics (techniques for categorizing, characterizing, consolidating, and classifying data for conversion into useful information for the purposes of understanding and analyzing business performance), predictive analytics (techniques for detection of hidden patterns in large quantities of data to segment and group data into coherent sets in order to predict behavior and trends), prescriptive analytics (techniques for identification of best alternatives for maximizing or minimizing business objectives). You will learn how to use data effectively to drive rapid, precise, and profitable analytics-based decisions. The framework of using interlinked data inputs, analytics models, and decision-support tools will be applied within a proprietary business analytics shell and demonstrated with examples from different functional areas of the enterprise. R and Power BI software are used.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Yu	Independent	M	06:00:00 PM–08:45:00 PM	STH B22

Section A2, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Ritt	Independent	T	12:30:00 PM–03:15:00 PM	MET 122

Section A3, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Parzen	Independent	W	02:30:00 PM–05:15:00 PM	CDS 264

Section A4, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Page	Independent	R	06:00:00 PM–08:45:00 PM	MET 122

Section O1, FALL 2026 Sep 1st to Oct 19th
Instructor	Type	Days	Times	Location
Parzen	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 582 Entrepreneurship in Health IT and Biotech

4 credits. Fall and Spring

The course introduces basic business concepts in biomedical, biotech, and health information technology entrepreneurship. It provides hands-on experience in creating, proposing, and justifying a business model for a healthcare or a biotech startup. Foundational study and research of entrepreneurship, business models, international healthcare systems, and innovation compose the first three modules of the course. For the final two modules, students work in teams to propose founder roles, business ideas, and analysis leading to a business plan. After providing market needs and competitive analysis of proposals, they visualize and assess overall business models, including strengths, weaknesses, opportunities, and threats analysis. Finally, they present their business models, including the empathy map and the canvas blocks, defending their business proposal.

MET AD 608 AI-Driven Social Media Marketing and Digital Influence

4 credits.

This course examines how social media and artificial intelligence (AI) are transforming marketing strategy, consumer behavior, and digital influence in global business contexts. You will develop analytical, strategic, and ethical competencies by examining AI-mediated social environments shaped by algorithmic curation, automated content creation, influencer and synthetic media, and advanced social analytics. Emphasis is placed on evidence-based decision-making, responsible use of emerging technologies, and the design and evaluation of social media strategies that create value for consumers, organizations, and stakeholders. Through case studies, simulations, and team-based projects, you will integrate theory and practice to address real-world marketing challenges while considering transparency, trust, data governance, and societal impact.

MET AD 618 Technology Risk Management

4 credits. Fall and Spring

Discover how leading organizations manage a wide array of technology-related threats and vulnerabilities, ranging from routine outages and operational errors to infrastructure breakdowns and systems failures - right up to significant data breaches, denial of service and ransomware attacks. You will review principles of technology resilience and its role within the organizational enterprise risk management structure. From there, the greater technology risk landscape is evaluated, the importance of governance and compliance are reinforced, and the infrastructure and processes necessary for organizations to effectively manage technology-related incidents are examined. The course also includes an examination of how enterprises transition from incident management to technology recovery, and how leading companies design and implement cybersecurity and privacy programs.

Section O1, FALL 2026 Sep 1st to Oct 19th
Instructor	Type	Days	Times	Location
Budd	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 680 Global Supply Chains

4 credits. Fall and Spring

This course covers the quantitative analysis tools to support operations management for a supply chain that is geographically dispersed and culturally diverse. The tools necessary to assure that the products/services are delivered/provided in the quality and timely manner include demand forecasting, inventory and capacity buffer optimization, delayed differentiation, statistical risk pooling, and stochastic inventory optimization. These tools are applied to decisions such as offshoring, multi-country outsourcing, push-pull, reverse supply chains, and risk mitigation. Particular attention is given to sustainability, information technology and digitalization, and creating resiliency.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Mayer	Independent	T	06:00:00 PM–08:45:00 PM	KCB 107

Section A2, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Gunes Corlu	Independent	R	12:30:00 PM–03:15:00 PM	STH 113

Section O1, FALL 2026 Sep 1st to Oct 19th
Instructor	Type	Days	Times	Location
Gunes Corlu	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 715 Quantitative and Qualitative Decision-Making

4 credits. Fall and Spring

The purpose of this course is to help improve business problem solving and managerial decision-making through the use of quantitative and qualitative decision-making tools and techniques. This course will provide the student with an overview of how decisions are made to solve management problems in the business environment. It introduces the fundamental concepts and methodologies of the decision-making process, problem-solving, decision analysis, data collection, probability distribution, evaluation, and prediction methods. Students will learn how to apply different quantitative and qualitative analytical tools commonly used in business to provide a depth of understanding and support to various decision-making activities within each subject area of management. Through the use of case studies of decisions made by managers in various production and service industries and a business simulation package specifically prepared for this course, the scope and breadth of decision-making in business will be described.

Section A1, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Ritt	Independent	M	02:30:00 PM–05:15:00 PM	SOC B57

Section A3, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Valath Bhuan Das	Independent	T	06:00:00 PM–08:45:00 PM	CAS 225

Section A4, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Zlatev	Independent	W	02:30:00 PM–05:15:00 PM	MET 101

Section A5, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Dickson	Independent	R	12:30:00 PM–03:15:00 PM	MET 122

Section A6, FALL 2026 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Ritt	Independent	R	06:00:00 PM–08:45:00 PM	MUG 205

Section O2, FALL 2026 Oct 27th to Dec 14th
Instructor	Type	Days	Times	Location
Zlatev	Independent	ARR	12:00:00 AM–12:00:00 AM

Master’s Thesis Option

Dates & Deadlines

View BU MET’s academic calendar for online programs, including important dates and deadlines.

Application Requirements

Learn about application requirements for BU MET graduate degree and certificate programs.

A business person pointing at a presentation during a meeting

How You Benefit from a
Boston University Education

A BU credential can help lay the foundation for career advancement and personal success.

Benefit from a 24:1 average student-to-instructor ratio.
Work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as business innovation, business analytics, market research, finance, project management, enterprise risk management, ecommerce, international business, economic development, sustainability entrepreneurship, and many others.
Focus on practical, hands-on lessons that you can apply on the job. A research thesis option is available for those interested in a deeper pursuit of academic research.
Two levels of free, self-paced analytics laboratories offer access to advanced tools and provide opportunities to hone analytics skills using cases that are populated with realistic data.
Gain access to BU resources. Innovate@BU programs such as Innovation Pathway, Summer Accelerator, and New Venture Competition—among others—provide complementary pitch and professional skills development.

All graduate students are automatically considered for merit scholarships during the application process and nominated based on eligibility. Learn more.

Graduate with Entrepreneurial Expertise

Students who complete the Innovation & Entrepreneurship master’s degree concentration in Sustainability will be able to:

Develop and apply strategic frameworks to assess business opportunities, manage innovation, guide project management, and enhance competitive advantage in rapidly changing markets.
Evaluate and implement financial and marketing strategies to secure venture funding, optimize resource allocation, and scale business expansion in competitive conditions.
Use data-driven decision-making to analyze market trends, assess risk, formulate business strategies, and optimize use of new technologies.
Demonstrate leadership and negotiation skills to manage innovation teams, resolve organizational conflicts, and implement strategic initiatives effectively.

Advance Your Career

BU MET’s Innovation & Entrepreneurship master’s with a concentration in Strategy prepares you for roles identifying growth opportunities, developing competitive strategies, driving business expansion, and overseeing innovative projects or ventures in startups, established firms, consulting firms, or corporate innovation labs. Typical job titles might include innovation strategy manager, business strategy analyst, corporate strategy consultant, strategic planning manager, growth strategy manager, new venture analyst, product strategy manager, business development strategist, strategy and innovation consultant, market development manager, strategy project manager, digital strategy manager, entrepreneur/startup founder, mergers & acquisitions (M&A) analyst (strategy-focused), and strategic partnerships manager, among others.

Take Advantage of Career Resources at BU MET

You will find the support you need in reaching your career goals through MET’s Career Development office, which offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through BU’s Center for Career Development.

Innovation & Entrepreneurship Faculty

Kathleen Park

Assistant Professor, Administrative Sciences

Coordinator, Innovation

Marcus Goncalves

Associate Professor of the Practice

Coordinator, Global Marketing Management

Associate Chair, Administrative Sciences

Esteban Lopez

Lecturer, Administrative Sciences

Megan M Trainor

Master Lecturer, Administrative Sciences

View All Faculty

Interested in Learning More?

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Online Master of Science in Innovation & Entrepreneurship, Strategy Concentration

At a Glance

Drive Impactful Innovation by Merging Sustainability with Business Strategy