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There is 1 comment on Geena Davis, Leading the Fight for Gender Parity in Hollywood

  1. This is an excellent article showing the challenges of inspiring change in the media industry. The work of the Geena Davis Institute on Gender in Media actually draws upon the theoretical premise of Cultivation Theory – that images in the media affect perceptions of the real world. Thus, the statement that “Geena pioneered the field of research on gender in media. Period.” is not quite accurate. The late communication scholar George Gerbner actually pioneered cultivation research, including the media portrayals of women and minorities. Davis ran with the work started by Gerbner. I applaud Davis’ important work and hope articles such as this bring renewed emphasis to how much there is that still must be accomplished.

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