New Book Asks: Article or Ad?
New Book Asks: Article or Ad?
A Q&A with COM’s Michelle Amazeen
Michelle Amazeen has dedicated her research to exploring mis- and disinformation in order to build awareness around it and combat it. An associate professor of mass communication, associate dean of research and the director of the Communication Research Center at COM, she contributed to The Debunking Handbook 2020, which compiled research and advice around quashing misinformation, as well as The COVID-19 Vaccine Communication Handbook, an online guide to fight misinformation about COVID-19 vaccines. Amazeen has now published Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation (MIT Press, 2025), in which she delves into how industries and corporations—including the fossil fuel industry—are influencing public thought through native advertising—ads masked as editorial content.