Hospitality Marketing Principles

SHA HF 260

  • Global Citizenship and Intercultural Literacy

This course provides an understanding of the role & function of marketing in the hospitality industry. It offers an overview of generic principles of marketing for any industry (including consumer products & manufacturing) and introduces specialized principles for the hospitality industry. For all topics, it uses examples taken primarily from the hospitality industry. Subjects covered include marketing strategy, marketing research, consumer behavior, segmentation, positioning, product and concept development, pricing, distribution, & marketing communications (including advertising & PR). This course fulfills a single unit in the following BU Hub area: Global Citizenship and Intercultural Literacy.

FALL 2018 Schedule

Section Instructor Location Schedule Notes
A1 Mody SHA 202 MW 12:20 pm-2:05 pm Stamped Approval
Prereq: HF100
Sophomores Only

FALL 2018 Schedule

Section Instructor Location Schedule Notes
B1 Mody SHA 202 MW 2:30 pm-4:15 pm Stamped Approval
Preq: HF100

SPRG 2019 Schedule

Section Instructor Location Schedule Notes
A1 Mody TR 1:30 pm-3:15 pm Stamped Approval
Prereq HF100
Must reg for
HF220 A1-
SHA Only

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.