Minor in Advertising
The minor in Advertising exposes undergraduate students to communication theory and research, while also training students in the areas of critical thinking, collaboration, creative design, consumer insight, and management and account strategy. Students will also cultivate strong abilities to write, design, and present ideas in a thoughtful, persuasive, and compelling manner.
Requirements
The minor in Advertising requires 28 total units.
Prerequisite
(4 units)
- COM CO 201 Introduction to Communication Writing (prereq: first-year writing seminar or equivalent) (must be finished with a C or higher)
Required Courses
(8 units)
- COM CM 217 Introduction to Advertising
- COM CM 331 Writing for Communication (prereq: COM CO 201)
Must take an additional 16 units from this list:
- COM CM 321 Mass Communication Research Methods (prereq: COM CM 180)
- COM CM 405 Media Strategy (prereq: COM CM 217)
- COM CM 412 Advertising Strategy & Consumer Insights (prereq: COM CM 217)
- COM CM 414 Advertising Strategy & Consumer Insights II (prereq: COM CM 412)
- COM CM 417 Fundamentals of Creative Development (prereq: COM CM 217)
- COM CM 419 Account Management (prereq: COM CM 217)
- COM CM 423 Portfolio Development I (prereq: COM CM 217 and CM 417)
- COM CM 424 Portfolio Development II (prereq: COM CM 217, CM 417, and CM 423)
- COM CM 431 Brand Communication and Consumer Analytics (prereqs: COM CM 180, CM 321, and either CM 215 or CM 217)
- COM CM 434 Media Analytics (prereq: CM 321)
- COM CM 461 Advertising Special Topics (prereq: COM CM 180)
- COM CM 501 Design Strategy and Software
- COM CM 511 Design and Art Direction (prereq: COM CM 217, CM 417, and CM 501)
- COM CM 512 Design and Art Direction II (prereq: COM CM 217, CM 417, CM 501, and CM 511)
- COM CM 516 Advertising Strategy 3 Portfolio (prereq: COM CM 414)
- COM CM 518 Creative Video Development (prereq: COM CM 217 and CM 417)
- COM CM 519 Interactive Marketing Strategy (prereq: COM CM 217)
- COM CM 527 Brand Experience Marketing (prereq: COM CM 217 and CM 417)
- COM CM 528 Advertising Copywriting (prereq: COM CM 217 and CM 417)
- COM CM 529 Advanced Design Strategy and Software (prereq: COM CM 501)
- COM CM 533 Advertising for Good (prereq: COM CM 417)
- COM CM 534 Advanced Advertising Management (prereq: COM CM 419)
- COM CM 585 AdLab (2 units) (prereq: COM CM 217)*
- COM CM 586 AdLab E-Board (2–4 units) (prereq: COM CM 217)*
*Only 4 total units of COM CM 585 and COM CM 586 can count for this requirement.
