AI For Financial Marcomm Leaders

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Professional Development Courses for Individuals AI For Financial Marcomm Leaders

Harnessing the Power of GenAI for Marketing & Communications in the Financial Services Industry

This 6-week course, offered in collaboration with Financial Narrative, is specifically designed for financial marketing and communications leaders who need to understand the challenges and opportunities of leveraging AI to empower themselves and their teams for the future.
Tailored for leaders and executives, this course is led by Questrom faculty and features guests from the financial services industry.
Future-proof your business and equip your organization with AI strategies for sustainable competitive advantage.

Dates

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Format

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Course Overview

Participants who successfully complete the course will receive a Certificate in Generative AI for Marcomm Leaders from Boston University Questrom School of Business.

By the end of this course, you’ll be able to:

Leverage Generative AI Tools and Applications: Gain comprehensive knowledge and hands-on experience with publicly available and customizable Gen AI tools. Understand their capabilities, limitations, and applications across various business functions and industries.
Integrate and Innovate with Gen AI: Learn how to effectively embed Gen AI into your products and processes. Obtain frameworks for deciding whether to make or buy gen AI tools and for designing powerful data feedback loops into your products.
Strategize for Future Growth: Equip yourself with the conceptual tools needed for leveraging AI to create durable competitive advantage for your business. Learn how to evaluate and capitalize on emerging trends in AI.

Financial marketing and communications leaders who need to understand the challenges and opportunities of leveraging AI to empower themselves and their teams for the future

Offered in collaboration with Financial Narrative, world’s leading community for senior financial marketers and communicators
6 weeks
Weekly interactive webinars, readings and GenAI for Leaders Playbook
3-4 hours per week of work

Understand key technical considerations for incorporating GenAI into your business
Improve your ability to make the business case for appropriate GenAI investments
Choose GenAI projects more strategically
Reduce the risk of GenAI projects

Course Modules

Overview of the GenAI landscape
Basic technical primer on GenAI tools and what GenAI can and cannot do
Navigating key issues while using publicly available tools: data privacy, hallucinations and reliability, compliance and legal
Internal tools vs. direct customer access

Why and how companies can customize GenAI tools
Overview of various forms of customization and their use cases in finance
Mitigating key risks with custom AI tools: brand consistency, accuracy, reliability, fraud, cyberattacks, etc.

Technial primer on how to create enterprise GenAI systems
Understanding how to embed GenAI into business processes in order to enhance productivity

Why and how to use GenAI to create data feedback loops that improve internal productivity or enhance customer-facing products (or both)
Understanding what type of data and customer signals can lead to strong feedback loops

Brand/reputation risks, regulatory risks, operational risks, legal and financial risks
Ethical/moral principles vs. legal principles

Make vs. buy decision with respect to GenAI systems
Which financial products are most likely to be disrupted by GenAI? Most likely to benefit from it?
Which financial marcomm jobs are most likely to be disrupted by GenAI? Most likely to benefit from it?