integrated perspectives
on complex issues

The Questrom curriculum is designed to give you an integrated perspective on the key capabilities needed to make management decisions in a complex global business ecosystem. Think of it as framework you can customize based on your individual interests and career goals—in the classroom and beyond.

Full-Time MBAAcademics

Curriculum

In the Full-Time MBA, you’ll take core courses and plenty of electives. And put what you learn to the test with a real organization in an internship and a capstone project.

You’ll take electives in your first year, with the flexibility to make your course of study as broad or as deep as you’d like. If you choose, you could focus your degree in the Health Sector or Social Impact, or earn two degrees at one time with our MBA+ MS in Digital Technology. And then there are Learning Communities, global immersion courses, and specific Career Pathways. Our aim is to give you plenty of room to explore and customize. The choice is yours.

Year one


During the program Launch, you’ll get started right away with Ethics, learning frameworks that will guide your perspective as you continue in the curriculum.

Your first semester is divided into two 7-week modules. In Module 1, you’ll delve into economics, accounting, and organizational behavior. At the end of the first module, you’ll apply your new knowledge and teaming skills as you evaluate a company as a possible takeover target within a sector.

Module 2 introduces you to marketing, business analytics, and finance, as well as leadership communications. You’ll polish your presentation skills in our own version of the TED Talk, a “QuestromTalk”! The module ends with a team-based business simulation, allowing you to apply your marketing and business analytics expertise.

During the spring term, you’ll take semester-long courses in operations management, innovation and strategy, as well as options for 7-week or semester-long finance courses—go as deep as you want. In addition, now’s the time to round out the strong business foundation you’ve built with electives that spark your interest—maybe Branding, Negotiations, or Analytics for Managers. There are 100+ electives to choose from. During this semester, you’ll also put your new skills to work in an integrative capstone project with a real company—past clients include IBM, GSK, Wayfair, and the City of Boston.

 

Year TWO


Your second year is also semester-based. Most students take five three-credit electives each semester. Kick off the year with an intensive course in managing risk, and follow it up with more electives. At the same time, you might even broaden your horizons and pack your bag for a global immersion course (see below).

Full-Time MBAAcademics

Career Pathways

Map youR own career pathway

Create a curriculum for the degree you want. Whether it’s building on your existing talents or exploring a new business area, MBA career pathways allow you to mix and match electives to reach your individual career goals. Travel your own path! Learn more about career pathways or select from the list below.

Digital Technology
– Business Analytics
– Digital Products Management
– Internal & External Technical Consulting

Finance
– Corporate Finance
– Commercial & Investment Banking
– Financial Analyst & Asset Management
– Finance in Startup Ventures
– Starting Your Own Business or Social Venture
– Corporate Innovation
– International Entrepreneurship
– Managing an Entrepreneurial Organization
– Financing Ventures

Leadership & Organizational Transformation
– Human Resources Management
– Leading Change & Organizational Transformation Consulting

Marketing
– Brand/Product Management (Business-To-Business)
– Brand/Product Management (Business-To-Consumer)
– Business Development
– Customer Data Analytics

– Customer Insights
– Category Management

–  Demand Generation and Digital Marketing

Operations & Technology Management
– Supply Chain & Logistics
– Digital Product Analytics
– Services/Healthcare

Strategy
– Product Management
– Business Development
– Management Consulting

In addition to our dozens of career pathways, you’ll also have the opportunity to customize your MBA with a focus in health sector management, social impact management, or digital technology—in a city considered the capital of all three industries. Whatever your vision. We’ll help you make it real.

Full-Time MBAAcademics

Learning Communities

To support you in your career exploration and search, we’ve introduced Learning Communities—groups of students, faculty, and alumni with a shared interest in a business functional area or career. In these groups, you’ll get the low-down on career paths in a particular field, find out about relevant course offerings, and make important connections. Activities include mentoring programs, internship and career panels, and guest speakers. Each group is led by an expert faculty advisor, and you may join as many as you’d like—just follow your passion. What’s more, being a part of a Learning Community doesn’t stop when you graduate—as an alum, you’ll have a built-in network that will last long after your time at Questrom.

Learning Communities:

  • Finance
  • Innovation & Entrepreneurship
  • Leadership & Organizational Transformation
  • Marketing
  • Strategy
  • Technology & Operations
Full-Time MBAAcademics

experiential learning

MBA students make their final consulting project presentation to clients.

Make a real impact before you graduate

Ready to gain hands-on experience and make a difference? Apply what you learn in the classroom to work in the real world right away—creating positive outcomes while you’re still a student. Get ready to engage directly with academic experts and industry leaders. If you’ve got the drive, we’ve got options for you.

Hands-on electives

In many courses, you’ll use actual data sets and scenarios to solve real problems, giving you the experiences you’ll need to hit the ground running when you graduate. Examples include:

Data Driven Marketing Decisions (QSTMK852)

This course will focus on developing marketing strategies driven by marketing analytics. Topics covered include market segmentation, targeting, and positioning, and new product development. The course will draw on and extend students' understanding of issues related to quantitative analysis and principles of marketing. The course will use a combination of cases, lectures, and a hands-on project to develop these skills.


Design Thinking and Innovation (QSTSI839)

This class will examine how managers and leaders can create the conditions for innovation at the individual, team and organizational levels - and how those conditions differ for startup and mature organizations. Managing innovation includes the generation of ideas; the integration of ideas into new product concepts; and the commercialization of ideas. While core strategy courses address the questions of what innovations to pursue and whether and when those innovations will bring value, this course addresses the question of how managers can create organizations to deliver innovations of value. Thus, the course will focus on the practices and processes that mangers need to put in place to enable organizations to execute on an innovation strategy. In doing so, students will evaluate how to balance the challenges of organizing, managing and leading innovation with the need to produce concrete, routine and expected outcomes within the organization. To be innovative, any new idea must resolve the innovation paradox - introducing enough novelty to appeal to new markets while retaining enough familiarity to tap into existing behaviors. Because design and innovation are frequently inseparable in managing this paradox, the class will assess how design contributes to innovation in product, process and business models across industry sectors. The course will also consider the role that all sources of innovation play - including communities, networks, brokers and other forms of open innovation. Students will be asked to reflect upon innovations that have been critical to their lives, and how these innovations were produced and gained market traction. Final group projects will explore how to "rescue" innovations in trouble with turnaround teams.


Platform Strategy & Design (QSTIS474)

Today's most valuable and powerful companies do not offer standalone products or services, but rather platforms which enable transactions between multiple customer groups -- think Alibaba, Airbnb, Amazon, eBay, Facebook, Google, Microsoft, Salesforce, Uber, etc. This course explores the unique strategy challenges and economic foundations of such platform businesses. What makes platforms special relative to regular product businesses? Why are platforms so powerful, yet so hard to build? How should platforms be designed and priced? How much responsibility should platforms take for bad things they enable their participants to do (e.g. fake news and ad scams on Facebook, counterfeits on Alibaba)? When and how can regular products or services be transformed into platforms? How should other businesses deal with the rising power of platforms that they depend on? The course will use a mixture of conceptual frameworks, (light) economic models, and case studies to provide students with a thorough and in-depth understanding of what it takes to build or invest in platforms. Such an understanding is indispensable to anyone seeking a career at technology companies or aspiring to become an entrepreneur or venture capitalist.


International Consulting Project (QSTSI868)

Have you ever dreamed of climbing the Great Wall of China? How about consulting to a Chinese firm in Beijing? The International Consulting Project is an MBA course that involves consulting work during the fall semester on campus, with a trip to Asia in to deliver the team's recommendation personally to the client at their offices. Examples of past projects and more background can be found on this link: http://www.bclob.com/icp-home/ Much of the past students' work over the years has both been implemented and widely published in the Chinese business press.


Big Data Analytics for Business (QSTIS843)

This programming-based analytics course will cover how to perform statistical analysis of large datasets that do not fit on a single computer. We will design a Hadoop cluster on Google Cloud Platform to analyze these datasets. Utilizing Spark, Hive, and other technologies, students will write scripts to process the data, generate reports and dashboards, and incorporate common business applications. Students will learn how to use these tools through Jupyter Notebooks and experience the power of combining live code, equations, visualizations, and narrative text. Employer interest in these skills is very high. Basic programming in python, and basic analytics are prerequisite.


Machine Learning for Business Analytics (QSTMK842)

This course introduces students to the foundational machine learning techniques that are transforming the way we do business. Machine learning relies on interdisciplinary techniques from statistics, linear algebra, and optimization to detect structure in large volumes of data and solve prediction problems. Students will gain a theoretical understanding of why the algorithms work, when they fail, and how they create value. They will also gain hands-on experience training machine learning models in Python and deriving insights and making predictions from real-world data. Prior programming experience (or IS833/IS834) is strongly recommended. Note: The course was previously offered under the title "Digital Marketing Analytics," but does not overlap with MK876; students may take both courses for credit.


Starting New Ventures (QSTSI852)

This course focuses on the process of identifying and obtaining the necessary resources to launch an entrepreneurial venture through the development of a business plan. A well-written business plan will communicate the business concept in a way that attracts the various resource providers necessary for the venture's success. Students will individually develop a business concept and prepare and present a professional business plan.


Fundamentals of Nonprofit Management (QSTSR841)

The purpose of this course is to teach students about the distinctive challenges of managing high-performing organizations in the nonprofit sector. The course will cover a broad range of topics and it is intended to be a gateway course to the sector and to potential electives and pathways of future learning. The two major projects in the semester (one is individual, one in a team) offer students the chance to choose an area of interest to explore in depth. Other assignments challenge students to identify and analyze key indicators of nonprofit performance and to communicate effectively about those issues to selected stakeholders. A strong grounding in nonprofit accounting and financial management is extremely valuable and so we devote considerable attention to those topics. The course also addresses nonprofit marketing, evaluation, fundraising and revenue generation, growth strategy, impact investing, and the confluence of charity and commerce. The course is oriented to practice and will engage experts in the field.


Global Entrepreneurship (QSTSR850)

This course is designed to: (1) explore the concepts, practices, opportunities, and challenges of social entrepreneurship; (2) provide frameworks and tools that will help students be more effective in this sector; and (3) provide an opportunity for students to create a business plan for a new social enterprise or an income-generating initiative of a nonprofit organization. In the business plan project, student teams will partner with external organizations. Students will identify and analyze opportunities, resources, and risks and apply skills from marketing, accounting, organizational behavior, strategy and other disciplines. Special emphasis will be placed on aspects of business planning and organizational strategy that are particularly challenging or distinctive in the social sector, including mission definition, leadership, organizational structure, raising capital, and measuring results.

Make your big ideas real

 

At Questrom, you’ll have everything you need to go from idea to impact. You’ll have access to resources like the BUild Lab, our student innovation center. And you’ll have opportunities to take courses like Design Thinking and Innovation, Starting New Ventures, and Scaling New Ventures, meaning you’ll build your entrepreneurial toolkit both inside and outside of the classroom.

teams that work

 

At Questrom, you’ll learn to work with a diverse set of colleagues. To us, teaming is so much more than group projects—it’s part of what makes our community so strong. We’ve developed a unique teaming curriculum that helps you develop your ability to work productively with others. After each team experience, you’ll receive individualized feedback, which you’ll apply in the next project. Our students care about creating value for business and society—they know the best way to get there is by working together.

research projects

 

Have an interest in research? Partner with a faculty member to work on an original research project. You could even score a fellowship or job at one of our research Institutes, including the Susilo Institute for Ethics in the Global Economy, Institute for Sustainable Energy, the Digital Business Institute, or Innovate@BU.

Full-Time MBAAcademics

global experiences

If you’re ready to get a global perspective, you could tackle an International Consulting Project—a course where you’ll work with a boutique consulting firm in Beijing. Maybe a global immersion course is in your future. These full-semester electives let you earn credit while collaborating with an international company or organization on a consulting project. During spring break, you’ll travel to the host country to explore the business modules of other cultures, meet global managers and CEOs, and gain invaluable social and cultural understanding. Destinations and topics change from year to year. Below are just some of the places we’ve recently visited.

Full-Time MBAAcademics

Events & Campus Visits

Take the next step

See for yourself how the Questrom experience can transform your world. Attend an admissions event in-person or online, grab coffee with a student, and more.

 

Apply to the full-time MBA

Ready to apply? Once you’ve submitted your materials, we’ll start the review process. We’re happy to answer your questions along the way.