Partner with us.
The Questrom Consulting Lab connects organizations with dedicated teams of experienced graduate students, guided by faculty advisors, to solve strategic business challenges. Our model appeals to leaders seeking fresh ideas, added capacity, and cost-effective expertise; an alternative to traditional consulting firms. From exploring new markets to optimizing customer experiences and driving digital transformation, our teams deliver actionable, data-driven solutions with measurable impact.
Your Goals, Our Focus
Agility on Your Terms
No rigid semester timelines. We work on your schedule until the job is done.
Strategic Guidance
Projects are powered by oversight from former Fortune 500 executives, not just classroom exercises.
Curated Talent
Custom-built teams from BU Questrom’s diverse pool of graduate students, seasoned professionals, and cutting-edge faculty.
Affordable Excellence
Premium quality at a fraction of the cost of traditional consulting, driven by our mission to solve real-world business problems
If you ever need extra capacity for your in-house projects, the Questrom Consulting Lab can provide you with teams of experienced grad students from BU Questrom School of Business. We have AI experts, social media mavens, GA/site optimization analysts, and many more skill sets. All with professional supervision by former corporate executives and consulting leaders. And very modest fees, less than the cost of a hire.
What our clients say…
Guided by faculty expertise and grounded in real-world application, our students bring both analytical rigor and innovative thinking to every engagement. Don’t just take our word for it—here’s what our partners have to say:
“The arrival of Questrom Consulting Lab came at a perfect time for our journey at Aternity. Spinning out and re-imagining a global business takes horsepower to do analysis, form conclusions and make recommendations, and it had to be fast. The team from BU delivered on that — and more.”
“The premise that the institute could pull together a team of talented grad students to solve our problems came true. The students were skilled and also hungry to work. Questrom Consulting Lab made it easy to work together. I saw the team as a valuable agency to my marketing department.”
“Working with Questrom Consulting Lab was one of the smartest moves we made. Aside from getting the cutting-edge analytics, the team brought a youthful, outside perspective that proved invaluable in our pursuit to attract younger customers.”
Student Consultant Testimonials
Our student consultants are gaining valuable experience. Hear from students who found this hands-on experience to be one of the most impactful parts of their BU journey.
“The Questrom Consulting Lab was the best place to apply everything I learned in the classroom while solving diverse, real-world business challenges. Every project pushed me to deliver my best and helped unlock my full potential.
What made the experience even more impactful was the mentorship from Professor Howard and the incredible Questrom Consulting Lab team, especially Sandy, who supported us every step of the way. It was truly one of the most valuable parts of my BU journey.”
“Working with Questrom Consulting Lab was the perfect complement to classroom learning. Not only did I have the opportunity to put my academic lessons (such as those from Digital Marketing Analytics) into practice for real clients, but I also strengthened the necessary soft skills (such as running client check-ins with the CEO and CMO).
While the stakes may have been high, I always felt supported and empowered by the guidance of the professors and administrative team. I frequently referred back to these experiences in job interviews and, ultimately, I would not have landed my job had it not been for Questrom Consulting Lab.”
“I recently joined Tiger Analytics, an analytics consulting firm, and I’m currently working with Discover Financial Services (client). As I reflect on my MBA journey, I’m grateful for the opportunity to work with the Questrom Consulting Lab and the guidance you provided along the way.”
Meet the Faculty Leads
Peter Howard
Executive Director
- Professor of the Practice
- Over 35 years global consuting and executive experience
- MBA in Marketing and Finance, University of Chicago
Julie Kurd
Engagement Lead
- Lecturer in Marketing
- Fractional CCO, Intuify
- 20+ years consuting experience
- MBA, Boston University
Brock Tibert
Engagement Lead
- Senior Lecturer, Information Systems
- 20 years of experience in data-driven product leadership
- M.S. in Finance and B.A. in Economics, Clark University.
Ben Lubin
Engagement Lead
- Professor, Information Systems
- Director, Masters in Digital Technology Program
- 10 years industry experience as a CTO and Engineer
- PhD, Computer Science, Harvard University
Examples of our client projects
Questrom Consulting Lab projects bring together student ingenuity, faculty guidance, and the power of AI, analytics, and market intelligence to solve real-world business challenges and drive strategic innovation for industry partners.
The SharkNinja AI & Analytics Lab
Questrom Consulting is managing an AI & Data Analytics Lab in partnership with SharkNinja, providing advanced analytics, artificial intelligence, and business insight generation. A dedicated team of graduate students, under the guidance of experienced faculty advisors and Lab leadership, is collaborating to design, develop, and deliver AI-driven and data-powered solutions aligned with SharkNinja’s strategic priorities.
The Sikich Intelligence Engine
The Questrom Consulting Lab is developing a scalable private-LLM with the purpose of accelerating and equipping professional services staff with intelligent insights into clients, industry best practices, and operational efficiencies. It will also introduce advanced intelligent delivery teams that accelerate project outcomes, strengthen compliance, and redefine how life sciences, insurance, and professional services clients achieve transformation.
Terumo BCT
Terumo BCT, through its Africa headquarters, has a long-term commitment to improving access to advanced therapies across the continent. The Questrom Consulting Lab is helping Terumo understand the size of the therapeutic market in Africa. Adoption of Terumo’s therapeutics is nascent, despite significant unmet clinical needs (e.g., sickle cell disease, Guillain-Barré syndrome, myasthenia gravis, thrombotic thrombocytopenic purpura, among others). We are proud to be involved in this truly impactful research.
The Questrom Consulting team focused on growing LG.com sales through competitive research, UX, and digital marketing analytics to drive online conversion rates.
We worked with Movado to drive gross margin improvement. Working with large data sets, the team developed predictive product pricing and cost estimation models.
We partnered with Pizzeria Uno to revitalize their brand through a comprehensive digital marketing program with a focus on driving awareness and engagement among younger consumers.
Orange Moldova engaged Questrom Consulting to study service monetization, improve UX to drive diaspora engagement, optimize channel mix and strengthen brand positioning.
