At their September meeting, Kenneth J. Feld (Questrom ’70), chairman of the Boston University Board of Trustees, announced six new members joining the BU Board of Trustees. Three of these additions have Questrom roots.
Questrom marketing professor Susan Fournier joins #HBRLive for a livestream Facebook conversation about the Pokemon Go phenomenon as seen through the eyes of a branding expert. Watch the full chat here. Susan Fournier is credited with founding the brand relationships sub-field in marketing and claims six best paper awards to her credit, including the Long-Term Contribution […]
Feld, who chairs the $1.5 billion Campaign for Boston University and is one of the University’s most generous benefactors, was elected by the Board on December 10, 2015, and will officially begin his term in September.