Jason D Lin, Nicole You Jeung Kim, Esther Uduehi, Anat Keinan (2024). Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation

“High-profile instances of brands accused of cultural appropriation suggest that even the most prominent brands fail to fully understand the complexities of this phenomenon. This work experimentally unpacks consumer perceptions of cultural appropriation and its impact on brand attitudes and purchase interest.”(Journal of Consumer Research). Read the publication, Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation on the Journal of Consumer Research.

This publication was written by Jason D Lin, Nicole You Jeung Kim, Esther Uduehi, Anat Keinan.