Jason Lin is a doctoral candidate in Marketing at Boston University Questrom School of Business. His research focuses on branding, consumer morality, fairness and ethics, consumer transgressions, and consumer-technology interaction. His work has been published in the Journal of Consumer Research, and his research on consumer perceptions of cultural appropriation was finalist for the 2025 JCR Ferber Award. He also received the 2025 AMA Mathew Joseph Emerging Scholar Award.

Before joining BU, Jason received his B.S. from New York University and worked in the entertainment industry in partner marketing, research, and advertising strategy positions at Paramount and Sony Pictures.