News & Events | Questrom School of Business

BU Consulting Group Hosts Successful Annual Spring Mixer

Boston University Consulting Group’s Annual Spring Mixer brought together students, alumni, and industry professionals for an engaging afternoon of networking and insight-sharing.

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Meet Jennifer Liu (CGS’24, Questrom’26), Intern at SharkNinja

Jennifer Liu (CGS’24, Questrom’26), a senior concentrating in business administration and marketing, has served this semester as a direct-to-customer and CRM intern for SharkNinja. Learn how she’s building industry-specific skills […]

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A Life of Purpose and Philanthropy: Remembering Kelli Questrom

Carol “Kelli” Questrom—an accomplished communications professional, civic leader, and longtime champion of education and the arts—passed away on December 22, 2025, at the age of 82. She is remembered for […]

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From Inflection Points to Impact: Insights from NVIDIA’s Chris Malachowsky

Boston University Questrom School of Business and College of Engineering recently welcomed Chris Malachowsky, co-founder of NVIDIA as part of the 2026 Wadsworth Family Distinguished Lecture. In conversation with venture leader Peter Levine (ENG ‘83), […]

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From Consumer Insight to Global Scale: Lessons from SharkNinja CEO Mark Barrocas

Boston University Questrom School of Business recently welcomed Mark Barrocas, CEO of SharkNinja Inc., for a conversation on leadership, innovation, and building consumer-driven brands at scale. Barrocas shared insights from his experience […]

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Spring Break in China for the Global Management Experience

This Spring Break, the Global Management Experience class went to China to experience a new culture and visit companies from American multinationals to large Chinese publicly traded corporations. Dona Bonnie […]

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Third Annual Healthcare Case Competition Tackles Ultrasound Market Opportunities for Philips

The third annual Healthcare Case Competition, hosted by Boston University Questrom School of Business, BU Medical School, and the BU College of Engineering, challenged interdisciplinary student teams to tackle a […]

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Introducing the Institute for Leadership & Work, formerly HRPI

Formerly known as the Human Resources Policy Institute, we are introducing a new name: the Institute for Leadership & Work at Questrom School of Business, Boston University. Led by Peter […]

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Bundling at Scale: How Ecosystems Are Reshaping Competition and Consumer Choice
by Florian Ederer
Bundling has moved beyond a straightforward pricing tactic to become a defining force in how industries compete. In this latest Insights@Questrom Q&A, Florian Ederer, Allen and Kelli Questrom Professor in Markets, Public Policy, and Law, examines how large-scale “ecosystem” bundles—such as multi-resort ski passes—are reshaping competitive dynamics, influencing consumer behavior, and raising new questions about market power. […]
The surprising challenge that keeps CEOs awake at night
by David Livermore
A top stressor facing global leaders everywhere I spent 15 months asking executives in Asia, the Middle East, Europe, and the US, “What keeps you awake at night?” It’s no surprise that many talked about the looming effect of tariffs, sanctions, hitting growth targets, and managing costs. And there was no shortage of references to the accelerating […]
The Business Reasons Why the NBA is expanding
by Jay Zagorsky
At the end of March 2026, the National Basketball Association’s Board of Governors agreed to explore expanding the NBA by two more teams. The two potential expansion cities are Las Vegas, the USA’s gambling capital, and Seattle, a high-tech center, which lost its NBA franchise in 2008. Expanding the NBA would result in 32 teams. This follows closely on the heels of expanding the WNBA, which […]