By Luis Castro, Account Supervisor at PRLab Social media has become a key component in many major brands’ public relations plans. When used correctly, it can be decisive in delivering key messages to realign your brand after an incident in the public eye has derailed your brand’s reputation. It can also help communications teams […]
By Loubna Maghnouj, Account Director at PRLab [Source: jokideo.com/funny-cat] The role of public relations practitioners is to engage its multiple audiences in a two-way conversation. This notion has been long accepted as a basic definition of what public relations stands for and is still used today as the building stone for all PR related activities […]
By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]
By James Smalec, Account Supervisor at PRLab (Source: North America League of Legends Championship Series, 2017) What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common? The answer, Esports. Specifically League of Legends (League), the largest Esport in the world. Right now the World […]
By Mengyuan (Miriam) Cai, Account Supervisor at PRLab [Source: Four New (Familiar) Diabetes Non-Profits. (2014)] Let me ask a question first: Do nonprofit organizations need PR? The answer is definitely yes. In the TED Talk “The way we think about charity is dead wrong,” presented by Dan Pallotta, he says that “If we tell […]
By Christina Miller, Account Supervisor at PRLab. If you’re a Public Relations major, you’ve heard and seen the reactions from people when you announce your career choice. The pure look of disapproval, or the shiver down your spine when someone says, “So you just plan parties all the time?” Although BU is renowned for its […]
By Yichi (Flora) Zhang, Account Supervisor at PRLab When it comes to SEO, many people would believe it’s a strictly marketing-based technique regarding to online or social media marketing. In fact, it’s also important to PR practitioners since the higher your company ranks, the larger traffic will be driven to the website. Moreover, people […]
By Jingxin (Jessie) Zhang, Account Director at PRLab When we talk about PR, what’s the first word or phrase that comes to your mind? [Source: Jon Ericson (2013). PR Word Cloud. Buchanan PR] Hmm, looks like research and analytics are not on the top of that list. It is true that we associate PR with communication, but […]
By Neetu Wadhwani, Account Supervisor at PRLab Source: More than 25 ways to help you push through blogger’s block and get writing. (2016) It comes without a warning. It happens to all bloggers. The day to post has come, and you’re still scratching your head about what to write. One day, we’re bursting […]
By Sebastian Kogler, President of Operations at PRLab As of Oct. 4, 2017, the Dow Jones Industrial index is higher than it has ever been. So are the Nasdaq and the S&P 500. The market value of all the companies on the S&P index alone is roughly 8 Trillion dollars. That’s enough money to pay […]