Author: Patricia Arribas Pablos

Five Steps to Social Media like Fenty Beauty (A Case Study)

By Julia Dakhlia, Account Supervisor at PRLab. The makeup industry tends to have a fake, cool-girl vibe of exclusivity and artificiality– wearing makeup was akin to being photoshopped into someone else. Recently, however, the tone has shifted. Brands like Urban Decay and Kat Von D Makeup have targeted an edgier cool-girl, one who uses makeup to […]

Using video to complement our digital PR tactics: Three top tips

By Angela Hu, Director at PRLab [ Source: Meme Generator, https://memegenerator.net/instance/80839062 ] Over the past few decades, the emergence of the Internet has drastically changed the nature of the PR industry. With the increasing emphasis on content creation, social media management, and search engine marketing (SEM), the time has come for us PR professionals to […]

Here’s Some Memes to Help You Manage Expectations

By Akanksa Upadhyay, Account Supervisor at PRLab [Source: Make A Meme, 2017, https://makeameme.org/meme/expectations-expectations-everywhere-o6tauh] Expectations are a fundamental part of being human. We expect things from our teammates, clients, and mostly, of ourselves. Expectations show that we have a vision of how something should be. However, expectations are earning a bad name. People think that having expectations […]

How Marketing and PR Can Get Along

By Casey Douglas, Account Supervisor at PRLab. To the untrained eye, the disciplines of marketing and public relations can seem like nearly identical fields, occupying two sides of the same coin. However, their respective aims are slightly different: marketing aims to drive sales and improve a client’s or company’s profits through outreach efforts, while public […]

“Scary” Good Halloween Campaigns to Get Your Creative Juices Flowing

By Samantha Santora, Account Supervisor at PRLab Holidays provide a plethora of soft news opportunities. Creative public relations and content marketing campaigns garner attention from both audiences and media. Here are five recent examples of unique Halloween campaigns. Burger King as the ghost of McDonald’s [Source: Spooktacular! The brands who nailed their Halloween PR. (2016).] […]