By Sofía Vainesman, Account Supervisor at PRLab With finals fast approaching, everyone on campus begins to hunker down in the library or nearest coffee shop to endure the long hours of studying. Between the long hours of writing flash cards and catching up on the chapters of the textbook that you never read, it’s good […]
By Julia Dakhlia, Account Supervisor at PRLab. The makeup industry tends to have a fake, cool-girl vibe of exclusivity and artificiality– wearing makeup was akin to being photoshopped into someone else. Recently, however, the tone has shifted. Brands like Urban Decay and Kat Von D Makeup have targeted an edgier cool-girl, one who uses makeup to […]
By Angela Hu, Director at PRLab [ Source: Meme Generator, https://memegenerator.net/instance/80839062 ] Over the past few decades, the emergence of the Internet has drastically changed the nature of the PR industry. With the increasing emphasis on content creation, social media management, and search engine marketing (SEM), the time has come for us PR professionals to […]
By Akanksa Upadhyay, Account Supervisor at PRLab [Source: Make A Meme, 2017, https://makeameme.org/meme/expectations-expectations-everywhere-o6tauh] Expectations are a fundamental part of being human. We expect things from our teammates, clients, and mostly, of ourselves. Expectations show that we have a vision of how something should be. However, expectations are earning a bad name. People think that having expectations […]
By Loubna Maghnouj, Account Director at PRLab [Source: jokideo.com/funny-cat] The role of public relations practitioners is to engage its multiple audiences in a two-way conversation. This notion has been long accepted as a basic definition of what public relations stands for and is still used today as the building stone for all PR related activities […]
By Casey Douglas, Account Supervisor at PRLab. To the untrained eye, the disciplines of marketing and public relations can seem like nearly identical fields, occupying two sides of the same coin. However, their respective aims are slightly different: marketing aims to drive sales and improve a client’s or company’s profits through outreach efforts, while public […]
By Samantha Santora, Account Supervisor at PRLab Holidays provide a plethora of soft news opportunities. Creative public relations and content marketing campaigns garner attention from both audiences and media. Here are five recent examples of unique Halloween campaigns. Burger King as the ghost of McDonald’s [Source: Spooktacular! The brands who nailed their Halloween PR. (2016).] […]
By Christina Miller, Account Supervisor at PRLab. If you’re a Public Relations major, you’ve heard and seen the reactions from people when you announce your career choice. The pure look of disapproval, or the shiver down your spine when someone says, “So you just plan parties all the time?” Although BU is renowned for its […]
By Jingxin (Jessie) Zhang, Account Director at PRLab When we talk about PR, what’s the first word or phrase that comes to your mind? [Source: Jon Ericson (2013). PR Word Cloud. Buchanan PR] Hmm, looks like research and analytics are not on the top of that list. It is true that we associate PR with communication, but […]
By Sebastian Kogler, President of Operations at PRLab As of Oct. 4, 2017, the Dow Jones Industrial index is higher than it has ever been. So are the Nasdaq and the S&P 500. The market value of all the companies on the S&P index alone is roughly 8 Trillion dollars. That’s enough money to pay […]