BU Today: Fashion Social Networking App Wins at Spring 2025 Spark! Demo Day
Excerpt from BU Today | By: Sujena Soumyanath | May 9, 2025 | Photo: Zakariya Hussein
With a wealth of influencers, brands, clothes, and aesthetics saturating the fashion world, pinpointing your personal style can seem daunting. It’s no wonder The Telegraph once reported women spend 287 days of their lives deciding what to wear.
Here at BU, a group of students is tackling the issue.
Yuting Lin (CFA’26, CAS’27), Janet Liu (CFA’26), Anh Tran (CAS’25), Isaac Chan (CAS’27), and Kate Seo (CAS’26) designed Fitted, a fashion-focused social networking app that lets users share pictures of their outfits with close friends. The app’s focus on style inspiration and mindful fashion consumption—without the pressures of traditional social media—drew the judges’ attention at the spring 2025 BU Spark! Demo Day, held May 2.
The twice-annual Demo Day allows students in BU Spark! the innovation and experiential learning lab at BU’s Faculty of Computing & Data Sciences, to showcase their projects. It also features a competition for the judges’ choice award, won by Fitted.
When the victorious project was announced, the Fitted team erupted in cheers of surprise and excitement.
“The fact that our story and our values around authenticity and friendship aligned with the judges, I think, was really surprising, but also rewarding,” Seo says.
The idea for Fitted came from Seo’s experience at the intersection of fashion and social media. She says posting her outfits on Instagram began to feel intimidating because so many people could see them, but she still wanted to document her style.
The solution? An OpenAI-powered app that takes the pressure off of posting. Fitted posts appear on the feed for only 24 hours, do not feature the traditional “like” system, and stay between close friends.