Graduate Prerequisites: QST FE712 or FE722, QST MK723 or 724, QST OM725 or OM726, QST QM716 or QM717 - There isn't a "one size fits all" approach to starting new ventures. Start-ups need a strategy that aligns with their scarce resources. This course highlights the process of how to choose an entrepreneurial strategy, the specific choices that matter, how key choices fit together to form an overall entrepreneurial strategy, and the playbook for particular entrepreneurial strategies. Students will develop, analyze, and recommend entrepreneurial strategies for business concepts they develop.

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