Undergraduate Prerequisites: QST FE323, MK323, OM323, and QM323; First Year Writing Seminar (e.g., WR 100 or WR 120) - Provides students with a powerful set of tools which will prepare them to analyze, formulate, and implement business firm strategy with the aim of attaining sustainable competitive advantage. Adopts the perspective of the general manager, challenging student knowledge in each functional area in the effort to create integrative strategies that serve the needs of shareholders, as well as other stakeholders inside and outside the company. The course includes conceptual readings, which elucidate the fundamental concepts and frameworks of strategic management, as well as case analyses. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Global Citizenship and Intercultural Literacy, Writing-Intensive Course, Creativity/Innovation.

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