This course equips students with the skills to innovate through iterative experimentation, using generative AI and digital tools to rapidly ideate, test, and refine business solutions. Through hands-on, team-based projects, students will learn to apply a structured approach to solving complex challenges, preparing them to lead and thrive in rapidly shifting business landscapes.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.