This course introduces students to the challenges and best practices in driving growth through enterprise-wide digital transformation. It builds a fundamental understanding of the data and technology drivers of transformation and the main approaches to harness data and technology to grow their businesses by transforming their sales model, customer experiences or their business/operating model. The course will explore the reasons transformations fail. Students will learn how an employee centric approach to organization development can overcome many of the key reasons for failure.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.