Graduate Prerequisites: (QSTMK723 OR QSTMK724) - This is an introductory course on digital marketing analytics that inform digital marketing tactics, including online display ads, search listings, on-site e-commerce marketing and social media marketing. The course introduces methods that can be used to assess how specific tactics are moving consumers along the path to purchase.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.