Pricing Strategy and Tactics
QST MK 864
Graduate Prerequisites: QSTBE 720 or QSTBE 721, QSTMK 723 or 724, and QSTQM 716 or 717. - This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing and formulating an appropriate pricing strategy.
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| D1 | Srinivasan | HAR 322 | T 12:30 pm-3:15 pm | Open to Full-Time MBA and Part-Time MBA students. |
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| E1 | Srinivasan | HAR 312 | M 6:30 pm-9:15 pm | Open to Full-Time MBA and Part-Time MBA students. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
