Pricing Strategy and Tactics
QST MK 470
Focuses on the practical needs of the marketing manager when making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing, and formulating an appropriate pricing strategy.
SPRG 2024 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
A1 | Srinivasan | HAR 412 | TR 12:30 pm-1:45 pm | Class Closed |
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.