Pricing Strategy and Tactics
QST MK 470
Undergraduate Prerequisites: QST MK323. Pre-req for SHA students: SHA HF260 - Focuses on the practical needs of the marketing manager when making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing, and formulating an appropriate pricing strategy.
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Srinivasan | HAR 220 | MW 2:30 pm-3:45 pm | If you are not able to register yourself for a Questrom course or section, please submit the Questrom Waitlist Request Form. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
