Undergraduate Prerequisites, Questrom students only: QST AC221; MO221; QM221; QM222 or BA222; SM131; SM132; SM275 - Component of QST SM323, The Cross Functional Core. Introduces students to the field of marketing management: analysis, planning and implementation of marketing strategies as the means for achieving an organization's objectives. Students analyze cases and participate in workshops that focus on key marketing management tasks: marketing research, consumer behavior, segmentation and targeting, sales forecasting, brand management, distribution channels, pricing, promotion and advertising strategies, and marketing ethics. A semester-long business plan project where students collect primary and secondary research explores the interactions and the cross functional integrations between marketing, operations, and finance, while leveraging business analytics. cr. 4
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Veidenheimer |
HAR 304 |
MWF 9:30 am-10:45 am |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A2 |
Veidenheimer |
HAR 310 |
MWF 9:30 am-10:45 am |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A3 |
Veidenheimer |
HAR 306 |
MWF 9:30 am-10:45 am |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A4 |
Veidenheimer |
HAR 312 |
MWF 9:30 am-10:45 am |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Donlan |
HAR 304 |
MWF 12:45 pm-2:00 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B2 |
Walkin |
HAR 310 |
MWF 12:45 pm-2:00 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B3 |
Utter |
HAR 306 |
MWF 12:45 pm-2:00 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B4 |
Veidenheimer |
HAR 312 |
MWF 12:45 pm-2:00 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B5 |
Grant |
HAR 315 |
MWF 12:45 pm-2:00 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Veidenheimer |
HAR 304 |
MWF 4:00 pm-5:15 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C2 |
Walkin |
HAR 310 |
MWF 4:00 pm-5:15 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
FALL 2024 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C3 |
Veidenheimer |
HAR 306 |
MWF 4:00 pm-5:15 pm |
For instructions on how to register for Core, please see SM323 on the course schedule. |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Veidenheimer |
HAR 310 |
MWF 9:30 am-10:45 am |
To register for the Cross-Functional Core in Spring 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon.
Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Questrom Waitlist Request Form to request assistance.
To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Questrom Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A2 |
Utter |
HAR 304 |
MWF 9:30 am-10:45 am |
|
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Ordabayeva |
HAR 310 |
MWF 12:45 pm-2:00 pm |
To register for the Cross-Functional Core in Spring 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon.
Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Questrom Waitlist Request Form to request assistance.
To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Questrom Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B2 |
Veidenheimer |
HAR 304 |
MWF 12:45 pm-2:00 pm |
|
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B3 |
Utter |
HAR 322 |
MWF 12:45 pm-2:00 pm |
|
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Utter |
HAR 310 |
MWF 4:00 pm-5:15 pm |
To register for the Cross-Functional Core in Spring 2025, please register for the same section of QSTFE 323, QSTMK 323, QSTOM 323, QSTQM 323 and QSTSM 303 to be considered fully registered for Core. Please note that the A-sections are morning, the B-sections are midday and the C-sections are afternoon.
Students must be registered for the same section of all five courses (example: QSTFE 323 C2, QSTMK 323 C2, QSTOM 323 C2, QSTQM 323 C2 and QSTSM 303 C2). If you’re having any trouble getting in to the same section of all five courses, please submit the Questrom Waitlist Request Form to request assistance.
To request a section due to an academic, athletic, medical, religious or work conflict, please submit the Questrom Waitlist Request Form after your registration date/time, and after you have attempted to register for an available section. Please be reminded that students are expected to work their non-academic obligations out around their academic courses, and we cannot guarantee that we can accommodate waitlist requests. For questions, please contact questromreg@bu.edu |
SPRG 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C2 |
Ordabayeva |
HAR 228 |
MWF 4:00 pm-5:15 pm |
|
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
